Google Archives - Drive By Websites Ltd.

Can GoogleAnalytics Improve Website Design & Structure?

15th February 202324th January 2023 by driveby

Google Analytics is a powerful tool that can provide valuable insights into how visitors interact with your website. By analysing this data, you can make informed decisions about how to structure and design your website to improve user experience and drive conversions.

One of the key ways that Google Analytics data can influence website structure is by helping you identify which pages on your site are the most popular among visitors. By analysing data on page views, bounce rate, and time on page, you can determine which pages are the most engaging and which pages are causing visitors to leave your site. Based on this information, you can make adjustments to your website’s navigation and structure to make it easier for visitors to find the content they are looking for.

Website Reports and Analytics – Data Matters!

17th March 2022 by driveby

If website reports and analytics go straight over your head, we want to tell you about some of the valuable information you can track and why it matters. Monitoring and analysing your website traffic is often surprisingly revealing, and free!

Key Data and Functions

Social Visitors: For a start, if you need to know what social media platforms generate the most traffic, you can track the source of your visitors. If you don’t see many social media sourced visitors, it might be time to start posting more frequently. This is particularly valuable if you are paying for advertising campaigns.

Product/Service Performance: Perhaps you are selling products on your website. For Ecommerce websites, you can check your ecommerce product performance for poor converting products. Writing additional relevant content for your lower performing products could help competing for search engine rankings. The same applies to product/service based websites without a checkout facility. The same analysis will allow you to determine lower performing pages.
Annual Benchmarking: Compare performance with previous years. This is a great way of determining if you need to step up your search engine optimisation. The date selector contains a ‘compare’ option to simplify the process.
Context Annotations: Keep a timeline of key events using report annotations. Key events could include press releases, advertising campaigns, holidays, blog updates and other significant changes in the business/website. This gives context to changes in viewership that can allow you to better judge changes in your marketing strategy.

Valuable Projections: Add value to your business with historic analytics data. Supposing you wish to sell your business or attract new investors, a record of growth in your historic analytics data can add to the strength of your projections for business growth. The data also demonstrates an otherwise difficult to value google ranking and organic traffic.

Where to start with Website Reports and Analytics

To get started, give us a call on 01775 761512 or visit Google Analytics to setup your integration. We recommend this service to all of our clients. Since its launch in 2005 by Google, this free analytics service has become the most used on the internet.

Maximise Website Marketing with Google Analytics in Lincolnshire

9th August 2018 by driveby

Businesses in Lincolnshire generally opt for marketing stratagies including:

Local Press
Print Materials
Facebook/Instagram/Social Medai Campaigns
Google AdWords
Mailshots

Analysing your Marketing Stratagies

One of these five will generate the best results for your business. Once correlated to the cost of the marketing, knowing which is most effective is invaluable. Most companies spend years wasting money on bad advertising. Sometimes this is in the interest of saving money but other times it is simply that they don’t know what forms of advertising work best for them.

The ultimate solution to this recurring problem is ‘Google Analytics’. Once integrated into your website, Google provide high level analytics detailing audience acquisition, audience behaviour and audience conversions. The detail is unparalleled in the industry and provides invaluable marketing and progress data. Google Analytics can be found in 57% of the 10,000 most popular websites, and that percentage is even higher for smaller websites! We find that businesses in Lincolnshire have been slower to adopt systems like Google Analytics but that does offer our customers a competitive edge against other companies in the same industry. Let them waste their money on ineffective marketing while you maximise you continually improve your marketing potentail.

We’d love to list all of the features of the analytics reporting available in this system but it’s genuinely too big! Put it this way, it’s everything you’ll need and more.

Cookie Compliance with Google Analytics in Lincolnshire

You will need to notify your visitors to comply with GDPR/EU Cookie Law. An analytics code is not as intrusive as other software available that track users over multiple sites, but you still need consent. Website owners do have to seek consent for the use of cookies that acquire Google Analytics data.

For more information or to get Google Analytics added to your website, give us a call on 01775 761512.

Making Progress with Website Content – Refreshing a Site

28th July 2018 by driveby

SEO is about asking the right questions

It’s tough to stay inspired when it comes to updating your website but a few basic questions might help get you started. Maybe rethinking the content you want on the site is enough to inspire whole pages of valuable new content to be ranked in Google. This is search engine gold.

Our clients (primarily in Spalding, Peterborough, Boston, Bourne and Holbeach) often forget that they have assumed their main keywords are taking priority in their content. Unless deliberately added, this is often the case. You can avoid this by asking, ‘What keywords are used the most?’. If you then follow this up by adding or reinforcing the true priority keywords in your content, this will dramatically improve your google ranking.

Another area that clients assume is certain service based information that they provide on a daily basis, but new customers won’t be familiar with. Issues like this can be highlighted by asking, ‘What information is missing/assumed?’. I have seen some clients miss hundreds and hundreds of valuable words on their first draft by assuming their customer will fill in the blanks.

Finally, the toughest question to tackle is, ‘What keywords are actually ranking in google?’. You can find this by using google search results and analysing your ranking. A more accurate overview could be acquired on Google Analytics. You can rate the quality of those keywords against each other (or other potential keyword additions) by using the Google Trends analysis. I’ve created a demonstration by comparing ‘Keyword’ and ‘Search Term’ (two keywords for this post). Visit Google Trends Demo

Mastering tools like this will allow you to prioritise the right keywords for your audience. For any of the above e are obviously happy to help. We regularly advise our clients on how they can improve their content in ways like this. Ultimately, your customers don’t need to think you’re and up and coming author, but you should be able to make some regular improvements with your website content by asking questions like this.

Here are some other website content questions:

Is the content localised adequately? (so search engines can place you at those locations)

Could you criticise this content on a competitor website?

Have you highlighted your strengths in comparison to your competitors?

Writing new original content

If you’re looking for information on how to write brand new original content for your site we also have some information to help. For more information and content writing tips, visit our recent blog: Check out our content writing tips

Writing Content For Your Website – Blogging Tips

9th July 2018 by driveby

It’s not easy coming up with content for your website. While we cannot help make that much easier, we can tell you how to make the most of what you do write. Here are some ways you can improve your content quality:

Localised Content

Over the course of a year your can ready spread your reach far and wide if every website page or blog post is specific to a different location. In some areas you may not have the ability to crush the competition in one website page or blog post but in others there may not even be any competition and you’ll effortlessly make it to the top. Worst case scenario, even in the toughest areas to crack you can still be a few pages back in the search results for those more scrupulous searchers. The point is, unless you localise your pages and posts Google doesn’t see you as being everywhere, it sees you as being nowhere. For our business we usually specify clients work as being in towns and cities such as Spalding, Holbeach, Bourne, Boston, Grantham, Long Sutton, Lincoln, Peterborough.

Content is King

Don’t be one of the many people that uses too few words in their website pages or blog posts. You can maximise your SEO potential by exceeding the recommended minimum of 300 words. Although time is a big factor, I would still suggest putting aside at least an hour to write each new update instead of trying to cram in into a spare 5 minutes. It’s vital that content updates are done properly because there’s a very high chance that one of those updates will become somebody’s first impression of your business.

Blog early and Blog often

Did you know that companies that published 16+ blog posts per month had roughly 3.5 times more traffic than companies publishing from 0 to 4 posts monthly? It’s important to note that it’s the content that takes priority, but there is a balance to be struck. Why not pad out two quality, lengthy blog posts into four over the same period of time. Provided you aren’t cutting to close to the recommended minimum of 300 words, you’re probably substantially improving your visitor numbers. Some of the websites we host update their content on a daily basis.

Reviews on Google – Better Local Website Rankings in Spalding

4th June 201825th May 2018 by driveby

We've had a busy year here. We have been working with a lot of new clients and helping to maintain older ones. If you're an existing client that has not been in touch for a while then don't forget your hosting includes support! We're here to help and still want to make sure you're getting the best value for money.

We realised recently that despite encouraging all of our clients to get reviews left on their Google+ Pages or followers on their social media, we have long neglected to ask our clients - old and new - to do the same.

We would really appreciate it if you could leave us a review on our Google business page:

Click here to leave a review

We're planning to leave a review on all of our clients that would like us to as well so please let us know if you would rather this was not done.

Please don't forget that we also provide regular content and service updates on our social media and blog.

Our latest informative blog updates are below:

UK Website Design Using Cryptocurrencies

How does a Page Builder stack up to a Web Developer?

Social Media Marketing in Spalding

Facebook Is Changing – Is Your Website?

Developing the Website of the Future

What Are the Benefits of a Blog?

28th June 2017 by driveby

Continuous fresh content will mean Google needs to regularly index your site and is also a consideration when Google decides how to rank your website in search results. If your website doesn’t contain a lot of content, or any fresh content, a blog would be the perfect way to achieve this while also target specific keywords.

While it isn’t easy to commit to a blog, keep in mind that it may only be a weekly or biweekly update that is all you need to start increasing visitors. If don’t know where to start, try creating a list of different content opportunities. We regularly suggest using testimonials as blog posts, as they usually contain excellent keywords but also don’t require any writing time for the blogger. You can also use events, industry news and business changes.

How does this bring a return in visitors? As well as ranking new pages into Google, a good blog psot can also receive social media shares and links from other websites. All of this will also increases your ‘Domain Authority’, where Google considers your site a higher authority than your competition.

If you would like more information or a quote to get set up with a blog, or for us to blog for you, give us a call on 01775 761512.

Website Browsing With A Mobile Has Overtaken Desktop

10th November 20163rd November 2016 by driveby

The clocks have gone back and Christmas is just around the corner. Website browsing, which the writer of this blog can only imagine, is an activity which will be taking a lot more of your time right now. With all those presents to buy, you will probably end up searching the internet for inspirational gift ideas on your Smart phone or tablet.

With the new figures just released demonstrate that it’s even more important to upgrade your website to a mobile friendly solution. The new figures have revealed that Smartphones and tablets are now king as the share of desktop web browsing has shrunk to 48.7% (according to data provided by StatCounter – statcounter.com)

If you’re running your own business, it’s easy to start to rest on the year’s successes at this time of the year. But as you are reading this blog, your competitors maybe stepping it up a gear and boosting their sales. Perhaps even by going mobile-friendly.

If you are a regular reader of Drive By Websites’ blogs, you will know how much we’ve stressed the importance of transferring websites to a mobile friendly solution. Google has continued to remind businesses that mobile friendly websites are the future, and therefore favoured by the search engine.

Drive By Websites is continuing to offer an affordable solution with prices from only £499 plus VAT for an optimised mobile-friendly website.

Join the Google Posts Waiting List

10th November 201618th October 2016 by driveby

Ever hoped your news or blog page could be directly posted into the first page search results? Believe it or not, this may soon be an option!

Google Posts is an experimental feature that Google is currently developing and expanding. It’s been introduced on an invite-only basis. The platform is currently driven towards use by public figures, organisations and it also includes businesses. Any verified individuals can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks.