Christmas is a peak time to build brand awareness and generate more visitors. Companies grab the attention of customers with the most engaging social media content, best contest ideas and unique Christmas giveaway ideas. If you want a good chance at capturing some of this extra attention for yourself, prepare/start seasonal promotions and offers ahead of time and fully embrace the festivities and fun.
- Choose to market products and services that are easy to sell and represent your wider offering.
- Aim to not only increase sales but customer loyalty. The same customers can be reengaged with other marketing opportunities throughout the year.
- Embrace the Christmas spirit and maintain a strong connection with your brand. Your brand is already designed to stand out against your competitors, so don’t be shy about embracing the engaging sights and sounds of Christmas. It’s not just to add a festive touch to your social posts. Your campaign still has to set itself apart from Christmas marketing online and offline.
Marketing Ideas to Consider
A quick and easy Pay Per Click campaign on Facebook involves creating a target audience based on their online activity and engagements. To maximise results early, you can engage your customers in the weeks running up to Christmas. For example, invite all of your followers to post their favorite gift ideas or local charities, and use this information to help create a social media campaign that your followers have had a hand in. This also helps to maximise the organic reach of your later paid campaigns.
Interactive campaigns are very modern and perfect for seasonal marketing. We recently helped a client with a digital scratch game using simple QR codes. Extensions of this idea included unlockable discounts themed as Christmas Gifts or something similarly fitting. Cleverly executed discount campaigns can help to get people engaged and spending money in the run up to Christmas.
Some of the most fun or catchy seasonal campaign videos go ‘viral’. At the time of writing, the Romford M&S store team heads for the charts with their own catchy Christmas song. As noted in the article, one person in the comments said the film was better than a professional Christmas advert. Further, the release is raising money for homeless charity Shelter and Together4ShortLives which works with terminally ill children. While this is not the easiest or most comfortable idea for every team, the results can be staggering.
Need help getting started?
Drive By Websites Ltd can help you build your festive website landing pages, create your Pay Per Click campaigns, design your bespoke festive materials, send your seasonal newsletter. Whatever you need, we’re here to help. Give us a call on 01775 761512 or contact us online.