We recently featured a video on our social media profiles to show our customers a great trick for simply finding the best search terms for their SEO and content.
In this blog, we are going to go even further to explain what to do and why this matters for your business.
Analysing a search term for SEO is easy!
Let's get started by considering what search terms you believe you would expect people to type into Google to look for businesses like yours. In the video, I used the example of a bookshop. Four terms stood out as being the most expected search terms:
- Bookshop
- Book shop
- Bookstore
- Book store
We also analyse the popularity of terms in our own industry. It has been important for us to compare terms like 'Logo design' to 'Graphic Design' or 'Website Design' to 'Web Design'.
Now compare the terms using the Google Trends website (trends.google.com).
With this data, you can easily determine the most popular search term. This may not actually represent the highest value search term for your business however. If the search term is highly popular but there are significantly more search results for that term than others, it may be possible to find an easier route to the top. This can be done by comparing search results with the next most popular search term.
In the bookshop example it was quickly discovered that 'bookshop' is the most popular search term, and conveniently this happens to be the least competed for search term. The results below show the term followed by the number of results in the search engine:
This is the best result possible for SEO and content marketing, as it will now confirm that 'bookshop' is the highest value search term. The next step for many people will be to analyse every possible combination of terms that could be interchangeable in the search engine. Perhaps you need to compare your service terminologies or even a common misspelling/American spelling?