Reviews on Google – Better Local Website Rankings in Spalding

Google Ranking Spalding

We've had a busy year here. We have been working with a lot of new clients and helping to maintain older ones. If you're an existing client that has not been in touch for a while then don't forget your hosting includes support! We're here to help and still want to make sure you're getting the best value for money.

We realised recently that despite encouraging all of our clients to get reviews left on their Google+ Pages or followers on their social media, we have long neglected to ask our clients - old and new - to do the same.

We would really appreciate it if you could leave us a review on our Google business page:

Click here to leave a review

We're planning to leave a review on all of our clients that would like us to as well so please let us know if you would rather this was not done.

Please don't forget that we also provide regular content and service updates on our social media and blog.

 

Our latest informative blog updates are below:

UK Website Design Using Cryptocurrencies

How does a Page Builder stack up to a Web Developer?

Social Media Marketing in Spalding

Facebook Is Changing – Is Your Website?

Developing the Website of the Future

Cookies – GDPR Compliance On Your Website

GDPR

“Persons may be associated with online identifiers such as internet protocol addresses, cookie identifiers or other identifiers. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them.”

This is the statement of most significance for most people in relation to their compliance with GDPR. Cookies can theoretically be used to identify a person, therefore they should be treated as personal data. Given this, it’s best to be on the safe side. For anyone that has not yet established GDPR compliance in their business or on their website, we’re able to help get you covered in relation to cookies.

If you’re an existing client, we’ll set up a cookies acceptance option and include generic acceptance information on your website for the small price of £15+VAT.

We appreciate that this is not a choice any of us have made and are therefore keen to keep the financial burden for you to a minimum.

I’m afriad we have to be very cautious in offering advice in relation to wider GDPR guidlines as we’re not qualified to do so but we’d be happy to recommend a local company to speak to.

UK Website Design Using Cryptocurrencies

Bitcoin Payments on websites

Drive By Websites Ltd is a strong believer that virtual currency payments are the future. The growing trend of Cryptocurrency payments in the UK is just the beginning. We are keen to work with clients on Websites that adopt these capabilities ahead of their competition.

The future of web development is something we often debate in our efforts to ensure that our clients are getting the most ‘future-proof’ development possible. We’ll be the first to admit that many of our clients don’t yet NEED Cryptocurrency payments. But that’s doesn’t mean these services are not immensely valuable to the right businesses. Before virtual currencies are adopted in mainstream society they are very likely to first dominate the web. This is something that businesses can both encourage and be prepared for.

The benefits include cheaper transactions, lower risk, less regulation and getting noticed. We primarily recommend using the most trusted options, such as Bitcoin or Litecoin. However, we can provide a growing number of other currency integrations as well.

New Cryptocurrency Integration Page Launched

If you’re interested in finding out more, we’ve just launched a new page on our website, ‘Cryptocurrency Payments in Website Design‘. We hope this page answers some of your questions about how blockchain technology and cryptocurrencies can enhance your business.

Cryptocurrency Ecommerce Quotes

For a quote or to find out what else we can offer, give us a call on 01775 761512. We offer a fantastic price for new websites that integrate Cryptocurrency payment options.

How does a Page Builder stack up to a Web Developer?

Free Website Builder

Almost all our clients come to us knowing exactly what they are looking for. Generally, it’s something like this:

  • They want someone to build a website
  • They want someone they know and can trust to build a website
  • They want to be able to drop in and see their chosen web developers when it suits them
  • They want something bespoke for their business, and not a generic template
  • They want to be able to discuss web development options and choose what’s right for them
  • They want the development to continue for years to come and not stop once the website is live

All our clients fit into this list somewhere, but there continues to be new customers that need to be convinced of these benefits first. We don’t push our services on anyone and often I’ll just direct people to where to research the benefits of real web development over a cheap page builder. In some cases, I’ll even recommend that they use a page builder at first and come back to Drive By Websites once they have outgrown it. These cheap page builders on Wix, Godaddy or 123-Reg have their benefits. They’re easy to work on and they aren’t much on the pocket either. But that’s as much as you can expect, the benefits end there.

Website Builder (cheap/free) vs Drive By Websites In Spalding

Our services include optimising websites. From as early as the initial design stage we’re implementing ideas and trying to focus on SEO strategies to enhance the potential reach of the site. Further still, we implement the tools to allow our clients to take SEO into their own hands. Now, there is some training and a learning curve involved but we aren’t working by the hour and we’ll take as much time as it takes to get our clients geared up to make continuous improvements to their websites.

We also put all our website design costs up front. This is where the page builders have gained a very bad reputation. Suppose you’ve got a nice simple website to get you going, you then want to go live. Already you’ll incur costs as they want to throw in a domain cost and a connection cost. Then you’ll find it’s not high enough in Google, so they offer you an SSL certificate for even more cost. Over time these issues will arise and leave you wondering why you had started with the page builder in the first place. It is likely still cheaper in the end, but you’ll certainly not be trusting your host like you should.

The main issue, above all else, is these page builders are missing all the fundamentals named at the top of the page. All the priorities for almost all our clients are missing from the page builder offering. I would still go as far as to say it’s just scratching the surface because the technical advantages of our systems over these page builders are endless. Nonetheless, that isn’t often what matters most for our clients.

For more information on what we offer or the technical benefits of our systems, give us a call on 01775 761512.

Social Media Marketing in Spalding

tag marketing spalding

Clients based in Spalding and the surrounding areas often ask us for advice or services relating to social media marketing. Unfortunately this is not the area where we focus most of our time. We specialise in Web Development and Graphic Design and want to provide the best possible service in those fields without needing to spend time managing clients social media accounts. This is why we’re so pleased to have a longstanding business relationship with the local company, TAG Marketing. They offering Spalding businesses a flexible outsourced social media management & marketing service. They regularly help our clients establish a sound social media strategy, and delivery that strategy day-to-day.

They can also run paid online advertising campaigns on your behalf. If you’re based in Spalding and would like to know more about social media marketing services, speak to Tag Marketing for more information.

wwww.tagmarketing.co.uk

Contact Tag Marketing

Testimonials

Facebook Is Changing – Is Your Website?

Facebook Website Marketing

Not so long ago, Facebook announced plans that would make businesses less of a priority in people’s news feeds. The changes inevitably had a big impact on businesses relying Facebook for leads and new sales. Additionally, the recent concern over users data has led to even further measures to change what users will see in their newsfeeds, and it’s not going to get better for businesses.

We have seen instances of businesses relying very heavily on the Facebook platform that have lost a lot of custom already. We can validate this with statistics generated by their Websites that can tell us how many conversions have come from Facebook over Google. 

Doing more with your website and social media

Firstly, Facebook adverts are still just as effective in spite of the recent changes. If you needed to keep the attention of your followers, Facebook are now just pushing you towards paying for it. 

Secondly, your marketing needs to be diversified. Any business that runs solely on one platform for exposure is missing out and taking far too big a risk. The YouTube adpocalypse had a similar impact for users of YouTube relying on ad revenue. A major change in the ads service triggered a huge drop in revenue for many YouTube businesses. 

Your best option should be to follow best practices on your website. This includes blogging. Blogging is as easy as Facebook but is has benefits across a large number of different platforms. We would then recommend setting up an email mailing list. Keeping in touch with your customers via email is necessary to continue engaging with them outside of the browser window. You can even turn your blog into an automated mail shot. 

For more information contact us on 01775 761512. We’re happy to help produce ideas specific to your business that will help make the most of your website.

Developing the Website of the Future – Web Development

future web development

There are some emerging technologies that are set to change Web Development in much the same way as mobile browsing has in recent years. We have named a few that we predict will be become more and more common in the coming years.

Domain Extensions

We can already see the rise of unconventional domain name extensions beginning. As traditional domains (.com and .co.uk) have been so widely used, people will need to adopt new domain extensions such as .limited, .shop or .events. There are a vast number of extensions now available but we still aren’t coming across them daily. As more people are forced to adopt them, the search engines will respond by putting them on an even playing field with more common extensions. A lot of industry experts are arguing that it’s important to start using them now to ride that wave when it comes. There are currently over 600 new extensions that you could potentially invest in over the next few years.

Cryptocurrency

It seems logical that before ‘cryptocurrency’ (such as Bitcoin) truly finds its place in the real world, it will first become as standard for future ecommerce websites as PayPal is today. With virtual currency growing in popularity there are already signs of this reality. Major websites such as Microsoft, Expedia and Shopify.com have already adopted this payment option. Benefits include anonymity, very low transaction fees and irreversible transactions (a third party such as a bank or PayPal can’t reverse the payment). We’re a long way off a cryptocurrency revolution but if it continues to grow as it has then there will undoubtedly be a market call for this in Ecommerce Web Development.

Online Security

With online security concerns still inhibiting a smooth browsing experience it seems logical that the market will lean towards account security being less troublesome and more secure. Three symbols, two numbers, one capital letter and ten minimum characters leaves users with a problem on their hands. Most of us will have experienced the difficulty of creating a password that has to be written down. This defeats the object of the security measures and ultimately makes the account less secure. The future will offer Web Development options beyond that. Examples of this can be seen with online banking and the technology available to enter your pin securely. Many smart phones are now capable of reading thumbprints therefore thumbprint entry is potentially already an option. Regardless of how this manifests itself, there is currently a need for a solution. With website apps being commonplace for social media, online banking and even ecommerce (such as Ebay and Amazon) it won’t be long before we are able to use the full potential of facial recognition, voice recognition and thumb recognition to solve this problem.

To discuss your own futuristic web development objectives, give us a call on 01775 761512 or contact us online.

Startup Website – Things To Consider

STARTUP WEBSITE

If you’re currently considering a new business start up or are looking for a new startup website, we have outlined a few considerations.

  1. Domain Name Significance. If you have to introduce your startup into competitive online search results, you’ll need every small advantage. Using a domain name that relates directly to your ideal search keyword can do exactly that. For example – instead of just using a company name – try to include things such as the main service or location.
  2. Jumping the Queue. Website videos are a great way to cut through the search results on your startup website. Unlike organic google website rankings, they’re often listed instantly! Google and Youtube are both linked in a way that other video platforms are not. This leads to much more attractive Google listings. Many would be tempted to watch a video in search results over web links because the listing features a thumbnail image from the video. Click here to read more about website videos.
  3. Google Maps. Configuring a pin on Google Maps with a link to your startup website will massively improve your ranking and can get you on the first page. Localised searching also means that people can stumble on your business map without even having entered a location in their search!
  4. Blogging. Perhaps the most important considerations long term is blogging. If you start now, you’ll see the results a lot quicker. Blogging is undoubtedly a chore but it comes at only the cost of spare time and the results are unparalleled. Continuous fresh content will mean Google needs to regularly index your site. It is also used when Google decides how to rank your website. Click here to read more about website blogs.
  5. Future Proof Hosting. While we do try to pride ourselves on our nonsense services, this jargon is worth a read. Future proof hosting refers to servers that are continually being kept updated with new and innovative performance and security enhancements. Our UK hosting service offers excellent security, speed, safety and support. This is mainly because we run FreeBSD systems, generally considered to be one of – if not – the most stable and high performance operating systems. Click here to see how other hosting server operating systems stack up. Can your startup afford to find that your website has run out of bandwidth, or isn’t functioning as expected? All too often new businesses find themselves in similar situations. A good startup website needs to be prepared for what’s to come as your business expands.

Need help with your new business startup website?

If you would like more information or a quote to get set up with a new business startup website, give us a call on 01775 761512.

Video Production For Websites and Social Media

Website Videos In Spalding

Drive By Websites Ltd regularly produce website and social media videos for our clients. This improves the Google ranking of websites and generally improves the content quality of a website or social media page.

Videos produced specifically for use on websites are hugely beneficial for a website's ranking in Google. Techniques differ slightly for social media, but videos are equally as effective on social media due to the high number of engagements they can produce.

Youtube For Websites

Perhaps one of the lesser known advantages is how effective Youtube is in integrating videos with websites. Many website developers choose to upload videos directory onto their websites, but this is much less effective than youtube for multiple reasons. Google and Youtube are both linked in a way that other video platforms are not. This leads to much more attractive Google listings, where self-hosted videos often don't. See example below:

Video SEO

Despite being the second result in the Google listings, many would be tempted to watch the video in the above search results. This is because the thumbnail image is only displayed for image and video results. When related to a video, thumbnail results are most commonly Youtube videos over alternative third parties.

Video Editing For Websites and Social Media

In our experience, videos featuring less detail and simpler content result in more engagements via social media. Whereas on a website the context for the video has already been established when searching Google. Social Media users are only glancing at your video for a moment as they scroll through and they are not necessarily in search for the information on offer. A website video can afford to be much more substantive in its content. This can allow for more flexibility when video editing, with a preference for professionalism and content quality over brief attention grabbing content. Take a look at these two examples:

Website Content Video

Social Media Video

The above video footage and photographs were produced by Drive By Websites and were filmed/photographed by a client using manageable techniques available to anyone.

If you would like to know more about video production for business Websites and Social Media, give us a call on 01775 761512 or email [email protected]

Nick’s Strength And Power Website Now Live

Drive By Websites Ltd are pleased to announce the launch of one of our latest websites, Nick’s Strength And Power. Nick is a successful YouTube personality with over 200,000 subscribers at the time of launching. Nick creates informational videos about natural bodybuilding, the bodybuilding industry, dieting, training, nutrition, supplementation, contest prep, and more.

Website Design For A YouTube Channel

The website features a video gallery (updated live from his YouTube channel), online store and a blog. The online shop is built with simplicity in mind, making it easier for Nick’s followers to purchase merchandise. The blog will help improve the site’s organic SEO ranking, and actually includes all of the blog posts from Nick’s last site as well.

The development was almost entirely undertaken via email, since Nick is not based in the UK. This is becoming a development style that is more frequently required in our industry. It was a pleasure working with Nick on this project and we look forward to supporting the site for many years as Nick’s channel continues to grow.

To view the website, go to: www.nicksstrengthandpower.com

For more information on this or to see how we can help you, contact us online.

 

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