We’ve just launched our Instagram

INSTAGRAM Spalding

As many of our clients have recently discovered, we have just launched our Instagram business page.

Instagram can make a business look fantastic online and it does have a good share of quality users. Unfortunately, the best practice for achieving the most involves maximising engagements and it’s easy to forget that this is where most of your likes are coming from. Engagements are the highest priority for a social media manager (personal or commercial). The more you engage the better you’ll do. Hence, if you don’t have the time or patience, it’s tough to grow your audience on Instagram. Businesses using Instagram will often feel their time is well spent while collecting a large number of likes that add no value to their business in reality. But this is obviously no reason to avoid it entirely. The overall benefit is still quite high with expectations properly managed. There is a growing audience on instagram, both globally and locally. Around the Facebook privacy controversy, Instagram has benefited from a 30% boost in users.

So now we’re live and it’s rejuvinated some excitement for social media again. We are regularly engaging with our growing audience now and hope to set a good example to our customers. We’ve reached 136 followers in around a week, which we are quite pleased with. We’ll be promoting graphic design just as much as website work on our Instagram page.

Visit us on Instagram

Drive By Websites Ltd (@drivebywebsites) * Instagram photos and videos

136 Followers, 111 Following, 12 Posts – See Instagram photos and videos from Drive By Websites Ltd (@drivebywebsites)

Live Chat – Website Design Features

live chat feature

We’ve been working on a lot of ‘Live Chat’ plug-ins on recent website development projects, but benefits are not often considered for most businesses. We’ve written out a summary of what this interesting new trend actually offers to your business. 

  1. User Preference

Research has found that customers respond very positively to the idea of a live chat over a contact form on a website. In many cases, this research also includes a preference for live chat over telephone or general emails. 

  1. Time Management

Despite being the priority business contact point, the traditional phone call is comparatively inefficient. Using a phone, how many users can one employee be dealing with at one time? Certainly not as many as during a live chat. An employee could productively engage with far more people at one time. 

  1. Competitive Edge

How fast can your competitors respond to an email enquiry? Probably not anywhere near as fast as during a live chat. Even if your competitors respond in minutes, what’s the incentive for the customer to sit and wait? For all they know it could be hours or days before they get a response. In the case of the live chat, customers will patiently await your response.

Live chat boxes are not for everyone, but it may suit you better than you realise.

Did you know that you don’t need to sit and wait at your computer? You can manage it all from your mobile by receiving convenient notifications.

Did you also know that you don’t have to literally respond to every request? You can have an automated response for common questions and even have customers leave their questions for you to respond to later by email or telephone. 

Give us a call on 01775 761512 or email [email protected] to see how we can help you with your website design features.

SSL Certificates – Safer Websites and Higher Rankings

ssl spalding

After installing hundreds of SSL certificates on websites, we decided it’s probably time we wrote you a blog about them!

An SSL certificate is visible on websites with the padlock next to the web address. These addresses technically start with https:// instead of  http://.

SSL sends encrypted information over the web so only the intended recipient can understand it. It’s most valuable when sending sensitive information, such as payment details over the internet. It also instills a lot of extra trust in customers. 

We can set up your website with a security certificate at a very low cost and with very fast turnaround time. You might feel like it’s unnecessary but technology moves at such a rapid pace and we see it as our job to ensure your website is up to date with these changes.

Your website will suffer without a SSL Certificate. Give us a call on 01775 761512 to discuss setting up an SSL certificate on your website. 

The Problems with Freelance Web Designers and One Man Bands

freelance developer spalding

New clients in areas such as Spalding, Holbeach, Peterborough or Boston always come with new stories. Unfortunately, they often sounds quite familiar. Many clients have already worked with a developer before, a freelancer. Perhaps having even worked with a developer they were originally very happy with. In the end, there’s a number of problems that inevitably arise. We’ve tried to narrow it down to just a few:

  1. Poor Quality Work – It’s hardly a surprise that scarcely qualified developers working in their spare time aren’t able to meet the same quality expectations of many potential clients. It’s very often what’s happening behind the scenes that reveals this. For example, one of our new clients had found that their beautifully designed website was not hitting the rankings as they had hoped. After we had moved it onto one of our servers, we quickly discovered that this is because the website was clearly rushed together in the shortest possible time. Often, all of the developer’s effort goes in to the look of the website. This is likely because they are not specialists in the field, but enthusiasts.
  2. Missing Deadlines – Other commitments are a big problem with freelancers and one man band website designers. One might wonder why an expert would not start establish a company on the back of a good reputation. This rarely happens because they are committed to other companies or even entirely different jobs. There are exceptions of course, but in general this tendency of missing deadlines is very common. In the experience of many of our clients, these individuals undercut the competition and start with overwhelming enthusiasm but that rapidly becomes irrelevant as soon as another commitment comes along. Specifically consider the need to upgrade or update a quality website in order to achieve the best possible results, even if the developer does publish the website on time.
  3. The Freelancer Disappears – Yes, this is a horror story you’ve probably heard before. This is commonly known because it is so frequent. The lack of commitment and often poor reputation mean a one man band can do even better by leaving the area without saying a word. This can leave your business in a VERY tricky situation, especially if your website is not yet finished. Now suppose the developer is still very keen and wants to continue to support your business long term, it’s still not what you had bargained for. You can’t drop in or get a quick response, you’re just locked in to a very fragile arrangement.

Exceptions exist and we are confident that you’ll make decisions that are right for your business, but keep the above problems in mind if you’re considering a freelance website developer. If you’re looking to move your website to a local company with a commitment to every client then we would be very happy to help.

Reviews on Google – Better Local Website Rankings in Spalding

Google Ranking Spalding

We've had a busy year here. We have been working with a lot of new clients and helping to maintain older ones. If you're an existing client that has not been in touch for a while then don't forget your hosting includes support! We're here to help and still want to make sure you're getting the best value for money.

We realised recently that despite encouraging all of our clients to get reviews left on their Google+ Pages or followers on their social media, we have long neglected to ask our clients - old and new - to do the same.

We would really appreciate it if you could leave us a review on our Google business page:

Click here to leave a review

We're planning to leave a review on all of our clients that would like us to as well so please let us know if you would rather this was not done.

Please don't forget that we also provide regular content and service updates on our social media and blog.

 

Our latest informative blog updates are below:

UK Website Design Using Cryptocurrencies

How does a Page Builder stack up to a Web Developer?

Social Media Marketing in Spalding

Facebook Is Changing – Is Your Website?

Developing the Website of the Future

Cookies – GDPR Compliance On Your Website

GDPR

“Persons may be associated with online identifiers such as internet protocol addresses, cookie identifiers or other identifiers. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them.”

This is the statement of most significance for most people in relation to their compliance with GDPR. Cookies can theoretically be used to identify a person, therefore they should be treated as personal data. Given this, it’s best to be on the safe side. For anyone that has not yet established GDPR compliance in their business or on their website, we’re able to help get you covered in relation to cookies.

If you’re an existing client, we’ll set up a cookies acceptance option and include generic acceptance information on your website for the small price of £15+VAT.

We appreciate that this is not a choice any of us have made and are therefore keen to keep the financial burden for you to a minimum.

I’m afriad we have to be very cautious in offering advice in relation to wider GDPR guidlines as we’re not qualified to do so but we’d be happy to recommend a local company to speak to.

UK Website Design Using Cryptocurrencies

Bitcoin Payments on websites

Drive By Websites Ltd is a strong believer that virtual currency payments are the future. The growing trend of Cryptocurrency payments in the UK is just the beginning. We are keen to work with clients on Websites that adopt these capabilities ahead of their competition.

The future of web development is something we often debate in our efforts to ensure that our clients are getting the most ‘future-proof’ development possible. We’ll be the first to admit that many of our clients don’t yet NEED Cryptocurrency payments. But that’s doesn’t mean these services are not immensely valuable to the right businesses. Before virtual currencies are adopted in mainstream society they are very likely to first dominate the web. This is something that businesses can both encourage and be prepared for.

The benefits include cheaper transactions, lower risk, less regulation and getting noticed. We primarily recommend using the most trusted options, such as Bitcoin or Litecoin. However, we can provide a growing number of other currency integrations as well.

New Cryptocurrency Integration Page Launched

If you’re interested in finding out more, we’ve just launched a new page on our website, ‘Cryptocurrency Payments in Website Design‘. We hope this page answers some of your questions about how blockchain technology and cryptocurrencies can enhance your business.

Cryptocurrency Ecommerce Quotes

For a quote or to find out what else we can offer, give us a call on 01775 761512. We offer a fantastic price for new websites that integrate Cryptocurrency payment options.

How does a Page Builder stack up to a Web Developer?

Free Website Builder

Almost all our clients come to us knowing exactly what they are looking for. Generally, it’s something like this:

  • They want someone to build a website
  • They want someone they know and can trust to build a website
  • They want to be able to drop in and see their chosen web developers when it suits them
  • They want something bespoke for their business, and not a generic template
  • They want to be able to discuss web development options and choose what’s right for them
  • They want the development to continue for years to come and not stop once the website is live

All our clients fit into this list somewhere, but there continues to be new customers that need to be convinced of these benefits first. We don’t push our services on anyone and often I’ll just direct people to where to research the benefits of real web development over a cheap page builder. In some cases, I’ll even recommend that they use a page builder at first and come back to Drive By Websites once they have outgrown it. These cheap page builders on Wix, Godaddy or 123-Reg have their benefits. They’re easy to work on and they aren’t much on the pocket either. But that’s as much as you can expect, the benefits end there.

Website Builder (cheap/free) vs Drive By Websites In Spalding

Our services include optimising websites. From as early as the initial design stage we’re implementing ideas and trying to focus on SEO strategies to enhance the potential reach of the site. Further still, we implement the tools to allow our clients to take SEO into their own hands. Now, there is some training and a learning curve involved but we aren’t working by the hour and we’ll take as much time as it takes to get our clients geared up to make continuous improvements to their websites.

We also put all our website design costs up front. This is where the page builders have gained a very bad reputation. Suppose you’ve got a nice simple website to get you going, you then want to go live. Already you’ll incur costs as they want to throw in a domain cost and a connection cost. Then you’ll find it’s not high enough in Google, so they offer you an SSL certificate for even more cost. Over time these issues will arise and leave you wondering why you had started with the page builder in the first place. It is likely still cheaper in the end, but you’ll certainly not be trusting your host like you should.

The main issue, above all else, is these page builders are missing all the fundamentals named at the top of the page. All the priorities for almost all our clients are missing from the page builder offering. I would still go as far as to say it’s just scratching the surface because the technical advantages of our systems over these page builders are endless. Nonetheless, that isn’t often what matters most for our clients.

For more information on what we offer or the technical benefits of our systems, give us a call on 01775 761512.

Social Media Marketing in Spalding

tag marketing spalding

Clients based in Spalding and the surrounding areas often ask us for advice or services relating to social media marketing. Unfortunately this is not the area where we focus most of our time. We specialise in Web Development and Graphic Design and want to provide the best possible service in those fields without needing to spend time managing clients social media accounts. This is why we’re so pleased to have a longstanding business relationship with the local company, TAG Marketing. They offering Spalding businesses a flexible outsourced social media management & marketing service. They regularly help our clients establish a sound social media strategy, and delivery that strategy day-to-day.

They can also run paid online advertising campaigns on your behalf. If you’re based in Spalding and would like to know more about social media marketing services, speak to Tag Marketing for more information.

wwww.tagmarketing.co.uk

Contact Tag Marketing

Testimonials

Facebook Is Changing – Is Your Website?

Facebook Website Marketing

Not so long ago, Facebook announced plans that would make businesses less of a priority in people’s news feeds. The changes inevitably had a big impact on businesses relying Facebook for leads and new sales. Additionally, the recent concern over users data has led to even further measures to change what users will see in their newsfeeds, and it’s not going to get better for businesses.

We have seen instances of businesses relying very heavily on the Facebook platform that have lost a lot of custom already. We can validate this with statistics generated by their Websites that can tell us how many conversions have come from Facebook over Google. 

Doing more with your website and social media

Firstly, Facebook adverts are still just as effective in spite of the recent changes. If you needed to keep the attention of your followers, Facebook are now just pushing you towards paying for it. 

Secondly, your marketing needs to be diversified. Any business that runs solely on one platform for exposure is missing out and taking far too big a risk. The YouTube adpocalypse had a similar impact for users of YouTube relying on ad revenue. A major change in the ads service triggered a huge drop in revenue for many YouTube businesses. 

Your best option should be to follow best practices on your website. This includes blogging. Blogging is as easy as Facebook but is has benefits across a large number of different platforms. We would then recommend setting up an email mailing list. Keeping in touch with your customers via email is necessary to continue engaging with them outside of the browser window. You can even turn your blog into an automated mail shot. 

For more information contact us on 01775 761512. We’re happy to help produce ideas specific to your business that will help make the most of your website.

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