Cryptocurrency For Ecommerce – What You Should Know

Bitcoin Payments on websites

A growing number of companies in a variety of industries are using cryptocurrencies, allowing some customers a more convinient way to pay for their goods and services. While still only a few payment gateways (and even fewer POS terminals) process cryptocurrency payments, we are still a long way from the peak of mainstream adoption. This has never been more obvious than in 2021 and we want to help you get ahead of your competition.

Although Bitcoin (BTC) is the most famous cryptocurrency, there are many other types of digital currencies available under the name Altcoin, a generic term used for all alternatives to Bitcoin. Bitcoin is by far the most popular currency. In simple terms, it is a digital currency that is not controlled by any bank or government, but instead uses sophisticated cryptographic techniques that allow it to be exchanged between users for goods and services.

Despite price volatiliy, large companies like Amazon and Facebook (Meta) are investing time and money to adjust their platforms so that they can pay in these currencies. Major e-commerce platforms like BigCommerce, WooCommerce, and even Shopify already support cryptocurrency payments using crypto wallets like Coinbase, BitPay, GoCoin, and CoinPayments.

How Do Crpytocurrencies Benefit Ecommerce Sites?

Let’s see why you might want to add Bitcoin to your website payment options. Using cryptocurrency payment gateways can help your business expand its consumer base between local and international buyers. By this same logic, existing international retailers/brands that start accepting bitcoin can reach more remote buyers and get established in a growing future-proof marketplace.

Adopting cryptocurrency as a payment method will give you access to a whole new market of tech-savvy consumers who have built a community in the cryptocurrency market. This still applies in 2021, but it won’t last forever. As global brands like Etsy, Starbucks, PayPal and others announce the adoption of cryptocurrencies, other companies are forced to compete and move towards cryptocurrencies. If you’re late to the game accepting cryptocurrency payments you will not find yourself attracting a community of followers. In fact, US merchants integrated with PayPal are already accepting cryptocurrency from consumers, and we think you will be able to accept cryptocurrency from customers in the UK soon. It will not take long to get left behind with the current rate of adoption in crpytocurrencies.

You can also make transactions easier for customers by offering more annonymity. Cryptocurrency allows you to make anonymous purchases using encrypted wallet addresses. Unlike credit or debit card transactions that require multiple fields at checkout, customers use their digital wallets to complete cryptocurrency transactions. This could be beneficial for certain goods and services or even for any retailer in the run up to Christmas.

Getting Started with Cryptocurrencies for Ecommerce

One gateway can provide payment options for over 100 cryptocurrencies. It can be tough getting started, so whether you are an e-commerce seller new to cryptocurrency or are convinced of the idea of ​​cryptocurrency payments and ready to accept them, give us a call on 01775 761512 or contact us online.

Adding Value To Your Website – From One Page To Ecommerce

online content marketing SEO

It can undoubtedly be difficult to generate new content on the same topics regularly, but we are here to remind you of a few different ways to keep your site ranking highly in Google without always covering the same ground. Some suggestions might be new to you and as always we’re here to help. Here are a few suggestions for how to rethink your website content:

  • In 2021, YouTube is quickly becoming one of the most valuable marketing platforms to share useful or engaging content with returning/potential customers. Social video content in general is easily accessible on mobile devices without the extra effort of reading or scrolling. The same is true of your website. By connecting relevant search terms to your video and connecting the content to your website, customers can discover and follow your other content and website offerings.
  • You can use your website to help limit unpredictable customer service costs such as time spent answering social media enquiries or answering calls. With this your website can help provide a service to your customers and the business itself. As an example, Frequently asked questions (FAQ) areas can be a lot of work to write but will inevitably save time and money for your business.
  • Social media content is a perfect microcosm for your target customers to help determine the effectiveness and engagement of certain topics and content. With those valuable social media insights, you can expand on topics across your website and wider social network. From there, including prominent social sharing facilities on your website content is necessary to maximise the potential for visitors to share and attract new visitors.
  • You might think of writing relevant and engaging content as the only factor in achieving maximum value for money for your advertising and marketing, however your website can turn viewers into followers by offering newsletter subscriptions, coupon/discount sign ups and membership areas. A few simple tools on your website can even make this remarkably simple.
  • Social Giveaways can be vastly more engaging on social media than traditional content and fortunately it can be just as simple to write in valuable search terms and keywords for optimising your website. Services such as kingsumo actually make it even simpler to create landing pages for your giveaways that can attract entries for likes, follows, shares and email sign ups. With a bit of integration to your website, you’ll soon be able to regularly generate hundreds of extra followers and mailing list subscribers for little extra effort or expense than traditional content marketing.

Don’t leave your visitors hanging around or bouncing off your site, spend some time extracting as much value as possible from your website visitors.

Is Content Still King in 2021?

Over half of UK marketing companies prioritise blogging as their primary content marketing strategy. Clearly generating leads online is considerably easier when producing engaging and relevant content. When this is combined with other relevant value adding strategies such as the above examples, the process of acquiring and converting visitors into customers on your website has never been as effortless. It all starts with relevant original content. If you’re struggling to generate new ideas or exposure to the right demographics, we can help with Search Engine Optimisation (SEO) or implementing techniques such as those above. For businesses that are actively exploring content marketing opportunities, give us a call on 01775 761512 or contact us online.

SEO, Social Marketing, Lincolnshire Content Marketing, Business in Lincolnshire SEO

The WooCommerce App – More Mobile Advancements

The WooCommerce App could allow you to save time and effort by allowing you to manage your online shop at any time while on the move. The app is powered by Jetpack and has a lot of useful features. If you don’t have an online shop yet, this could be enough to tempt anyone over to WooCommerce.

woocommerce appMonitor Your Online Shop

Find out which products are performing best

Check your total income

View order/visitor data by day, week, month and year

Mobile Sales Facilities

Filter through specific orders and order details

Expand on order information such as product(s), value, customer data, shipping details, and notes.

Simple order fulfilment

Mobile Order Notifications

Get notified about activity such as new orders and product reviews on your products (including a cha-ching sound!)

Drive By App Review

Effective across multiple types of devices. Quite a simplistic app overall but if you’re looking to be informed of orders as quickly as possible then this would be a great option. If you’re looking to replace the dashboard of your website completely, it’s not there yet in our opinion. I am happy to recommend an app that doesn’t do everything if it does what is claims to. Once the app evolves, we might need to revisit the review.

Connect Your Shop

We’re going to be testing out these new features with existing clients. If you’re not an existing customer and you’re interested in finding out if your website is compatible then call us on 01775 761 512.

Ecommerce – Moving Lincolnshire Magento 1 Sites to Magento 2

magento2 update lincolnshire

Switching to Magento 2

If you’re running an ecommerce website in Lincolnshire, it might be time to check with your hosts that you are future proof. We regularly have new clients in Spalding approach us with older ecommerce systems, unaware that their business and their customers are at risk. If they stay on an old system without receiving security patches, hackers will be more capable of gaining access to the hosting and website. The most prominent example we are seeing now is businesses running on Magento 1 systems. Now is the time to abandon Magento 1. The Magento 1 platform will reach ‘End of Life’ in June 2020. This means that all updates will cease, and your system will be considered expired. We advise you to invest effort in the migration to a newer platform, sooner rather than later.

Whether you’re working from a market town like Spalding or a city like Peterborough, Magento 2 is a costly build for lots of companies and this may be a big barrier to taking the next step. It’s not the only option. Magento is a very good platform but it’s often overkill. There are alternative platforms that offer security and stability long term. If you’re unsure where to look next then give us a call.

We use a variety of systems depending on their intended purpose. This includes using Magento on larger ecommerce sites or scalable sites with larger intentions. The countdown to 2020 can be an opportunity to explore the features, performance and security enhancements provided by the range of future proof platforms, including Magento 2.

For more information on how to get moving, contact us on 01775 761512 or email [email protected]

Follow Drive By Websites Ltd on Instagram

Follow Drive By Websites Ltd on Facebook

Follow Drive By Websites Ltd on Twitter

SSL Certificates – Safer Websites and Higher Rankings

ssl spalding

After installing hundreds of SSL certificates on websites, we decided it’s probably time we wrote you a blog about them!

An SSL certificate is visible on websites with the padlock next to the web address. These addresses technically start with https:// instead of  http://.

SSL sends encrypted information over the web so only the intended recipient can understand it. It’s most valuable when sending sensitive information, such as payment details over the internet. It also instills a lot of extra trust in customers. 

We can set up your website with a security certificate at a very low cost and with very fast turnaround time. You might feel like it’s unnecessary but technology moves at such a rapid pace and we see it as our job to ensure your website is up to date with these changes.

Your website will suffer without a SSL Certificate. Give us a call on 01775 761512 to discuss setting up an SSL certificate on your website. 

Developing the Website of the Future – Web Development

future web development

There are some emerging technologies that are set to change Web Development in much the same way as mobile browsing has in recent years. We have named a few that we predict will be become more and more common in the coming years.

Domain Extensions

We can already see the rise of unconventional domain name extensions beginning. As traditional domains (.com and .co.uk) have been so widely used, people will need to adopt new domain extensions such as .limited, .shop or .events. There are a vast number of extensions now available but we still aren’t coming across them daily. As more people are forced to adopt them, the search engines will respond by putting them on an even playing field with more common extensions. A lot of industry experts are arguing that it’s important to start using them now to ride that wave when it comes. There are currently over 600 new extensions that you could potentially invest in over the next few years.

Cryptocurrency

It seems logical that before ‘cryptocurrency’ (such as Bitcoin) truly finds its place in the real world, it will first become as standard for future ecommerce websites as PayPal is today. With virtual currency growing in popularity there are already signs of this reality. Major websites such as Microsoft, Expedia and Shopify.com have already adopted this payment option. Benefits include anonymity, very low transaction fees and irreversible transactions (a third party such as a bank or PayPal can’t reverse the payment). We’re a long way off a cryptocurrency revolution but if it continues to grow as it has then there will undoubtedly be a market call for this in Ecommerce Web Development.

Online Security

With online security concerns still inhibiting a smooth browsing experience it seems logical that the market will lean towards account security being less troublesome and more secure. Three symbols, two numbers, one capital letter and ten minimum characters leaves users with a problem on their hands. Most of us will have experienced the difficulty of creating a password that has to be written down. This defeats the object of the security measures and ultimately makes the account less secure. The future will offer Web Development options beyond that. Examples of this can be seen with online banking and the technology available to enter your pin securely. Many smart phones are now capable of reading thumbprints therefore thumbprint entry is potentially already an option. Regardless of how this manifests itself, there is currently a need for a solution. With website apps being commonplace for social media, online banking and even ecommerce (such as Ebay and Amazon) it won’t be long before we are able to use the full potential of facial recognition, voice recognition and thumb recognition to solve this problem.

To discuss your own futuristic web development objectives, give us a call on 01775 761512 or contact us online.

Nick’s Strength And Power Website Now Live

Drive By Websites Ltd are pleased to announce the launch of one of our latest websites, Nick’s Strength And Power. Nick is a successful YouTube personality with over 200,000 subscribers at the time of launching. Nick creates informational videos about natural bodybuilding, the bodybuilding industry, dieting, training, nutrition, supplementation, contest prep, and more.

Website Design For A YouTube Channel

The website features a video gallery (updated live from his YouTube channel), online store and a blog. The online shop is built with simplicity in mind, making it easier for Nick’s followers to purchase merchandise. The blog will help improve the site’s organic SEO ranking, and actually includes all of the blog posts from Nick’s last site as well.

The development was almost entirely undertaken via email, since Nick is not based in the UK. This is becoming a development style that is more frequently required in our industry. It was a pleasure working with Nick on this project and we look forward to supporting the site for many years as Nick’s channel continues to grow.

To view the website, go to: www.nicksstrengthandpower.com

For more information on this or to see how we can help you, contact us online.

 

DONATION

E-commerce website created on behalf of Holbeach Mowers

We have recently designed and developed a mobile friendly e-commerce website on behalf of Holbeach Mowers. Holbeach Mowers

You can now shop online for lawnmowers, chainsaws, hedge cutters, power blowers, grass trimmers, power pruners and brush cutters.

For more information, visit Holbeach Mowers

It’s been a while since we wrote a blog about building an e-commerce website and I thought you might be interested to hear that Magento is Drive By’s choice of platform to use for product-based/online shop websites because:

  • Magento is excellent for search engine optimisation – your products will be found by search engines.
  • Its user friendly which means you will be able to make your own updates.
  • Magento is used by top companies, for instance, Nike, Olympus and Lindt.
  • You will be able to compete on a level playing field with the nationals
  • Easy integration with social media

 

 

 

 

People want to view your website using Smart Phones

Over the last few years the way people access the web has changed. A potential client may access the web on any number of devices throughout even a single day. So your website needs to be viewable on any screen size to give visitors to your website an optimal viewing experience.


During the latter part of 2013, Drive By Websites was working on an affordable website solution to satisfy the requirements of all these devices without the need for multiple websites.

The solution is commonly known as a “Responsive Website” i.e. it resizes and re-proportions itself according to the device browsing it. It makes your site fully readable and images and menus resize themselves in a familiar way so that people navigating via keyboard, mouse, finger-swipe etc on various devices do not strain their eyes in trying to read tiny text.

Here’s another responsive e-commerce website, Drive By Websites has recently designed and created on behalf of our client, Robin Hoile.

Robin was previously the proud owner of a Drive By brochure style website but has now upgraded to a responsive e-commerce website – http://lincsgaragedoorservices.co.uk

Call Now Button