Automated Chat Bot for your Website and Facebook Page

drive by chat bot

In 2018 we heavily promoted the benefits of Live Chat facilities on website. At the time, research had found that customers respond very positively to the idea of a live chat over a contact form on a website. As well as this, employees using live chat features can productively engage with far more people at one time. But how can we top this in 2020?

Talking to multiple customers over the phone is clearly more time consuming than holding multiple live chats with your website visitors. However, the next productivity feature is here and it could make live chat boxes redundant in time.

 

Automated Chat Bot

Predefined questions and automated responses on your Website and Facebook Page.

 

We’ve written out a summary of what this interesting new trend actually offers to your business.

An automated chat bot can converse fluidly with website and Facebook users. Google’s Natural Language Processing allows the chat bot to provide realistic small talk and natural interaction that mimics the real world. Not only can they be programmed to manage your enquiries but It can also search your website, send contact details and provide user feedback.

These facilities are being improved all the time and already offer a significant competitive edge. Ultimately, it does a better job at converting visitors than your website does alone. It will still not replace manned live chat facilities for many companies but the limited time required makes the chat bot feature a serious consideration for overnight/weekend enquiries. With a chat bot you can sit back and collect more leads, conversions and satisfied customers without any effort.

Even predefined questions and answers alone will still generate more conversions than the ‘No one is Available to Chat’ message that can often be seen on a live chat box. So if you are considering an upgrade, give us a call on 01775 761512 or email [email protected]

Facebook Is Changing – Is Your Website?

Facebook Website Marketing

Not so long ago, Facebook announced plans that would make businesses less of a priority in people’s news feeds. The changes inevitably had a big impact on businesses relying Facebook for leads and new sales. Additionally, the recent concern over users data has led to even further measures to change what users will see in their newsfeeds, and it’s not going to get better for businesses.

We have seen instances of businesses relying very heavily on the Facebook platform that have lost a lot of custom already. We can validate this with statistics generated by their Websites that can tell us how many conversions have come from Facebook over Google. 

Doing more with your website and social media

Firstly, Facebook adverts are still just as effective in spite of the recent changes. If you needed to keep the attention of your followers, Facebook are now just pushing you towards paying for it. 

Secondly, your marketing needs to be diversified. Any business that runs solely on one platform for exposure is missing out and taking far too big a risk. The YouTube adpocalypse had a similar impact for users of YouTube relying on ad revenue. A major change in the ads service triggered a huge drop in revenue for many YouTube businesses. 

Your best option should be to follow best practices on your website. This includes blogging. Blogging is as easy as Facebook but is has benefits across a large number of different platforms. We would then recommend setting up an email mailing list. Keeping in touch with your customers via email is necessary to continue engaging with them outside of the browser window. You can even turn your blog into an automated mail shot. 

For more information contact us on 01775 761512. We’re happy to help produce ideas specific to your business that will help make the most of your website.

Mobile Friendly Berkley Owls – What A Treat

As an avid viewer of Springwatch and, of course, Autumnwatch, it came as a nice surprise for the writer of this blog to be asked to build a mobile-friendly website, together with a Facebook newsfeed, on behalf of Lincolnshire-based Berkley Owls.  Berkley OwlsWhat a treat.

Berkley Owls rescues owls and, over time, has learnt how to care for them after they’ve had treatment at the vets.   Injuries as a result of a traffic incident can be more serious than first appears because owls have fragile eyes that can be easily damaged.   The Berkley Owl Rescue Centre has all the trained staff and equipment required to assess an injured owl.  A lot of the equipment has been bought using donations without which they would be unable to treat the injured owls and would have to turn them away.

Berkley Owls

 

Berkley Owls can be booked to attend an event.  The display is open to view throughout the opening times of the event and visitors can experience holding an owl for a small fee, and even have a photograph taken as a memento of the experience for an additional fee.

 

Berkley Owls

 

Both Drive By Design and Drive By Websites had an input into the work required on behalf of Berkley Owls.   Drive By Design in respect of creating a new logo and, of course, Drive By Websites designing and building the website.   For more information, please visit http://www.berkleyowls.co.uk/

 

 

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