Maximise Website Marketing with Google Analytics in Lincolnshire

google analytics

Businesses in Lincolnshire generally opt for marketing stratagies including:

  • Local Press
  • Print Materials
  • Facebook/Instagram/Social Medai Campaigns
  • Google AdWords
  • Mailshots

Analysing your Marketing Stratagies

One of these five will generate the best results for your business. Once correlated to the cost of the marketing, knowing which is most effective is invaluable. Most companies spend years wasting money on bad advertising. Sometimes this is in the interest of saving money but other times it is simply that they don’t know what forms of advertising work best for them.

The ultimate solution to this recurring problem is ‘Google Analytics’. Once integrated into your website, Google provide high level analytics detailing audience acquisition, audience behaviour and audience conversions. The detail is unparalleled in the industry and provides invaluable marketing and progress data. Google Analytics can be found in 57% of the 10,000 most popular websites, and that percentage is even higher for smaller websites! We find that businesses in Lincolnshire have been slower to adopt systems like Google Analytics but that does offer our customers a competitive edge against other companies in the same industry. Let them waste their money on ineffective marketing while you maximise you continually improve your marketing potentail.

We’d love to list all of the features of the analytics reporting available in this system but it’s genuinely too big! Put it this way, it’s everything you’ll need and more.

Cookie Compliance with Google Analytics in Lincolnshire

You will need to notify your visitors to comply with GDPR/EU Cookie Law. An analytics code is not as intrusive as other software available that track users over multiple sites, but you still need consent. Website owners do have to seek consent for the use of cookies that acquire Google Analytics data.

For more information or to get Google Analytics added to your website, give us a call on 01775 761512.

SSL Certificates – Safer Websites and Higher Rankings

ssl spalding

After installing hundreds of SSL certificates on websites, we decided it’s probably time we did on our own website! Although we don’t exactly need an SSL certificate just yet, it’s actually helping to improve our Google Ranking for very little time and effort. The immediate impact is quite minimal but as companies move towards a safer web browsing experience, it’s highly likely that the importance of SSL certificates will increase drastically. 

An SSL certificate is visible on websites with the padlock next to the web address. These addresses technically start with https:// instead of the more common http://. SSL sends encrypted information over the web so only the intended recipient can understand it. It’s most valuable when sending sensitive information, such as payment details over the internet. It also instills a lot of extra trust in customers. 

This is already becoming a ‘must-have’ with payment gateways like PayPal and Stripe. It’s a fairly good sign of what’s to come in the website development industry. Google Chrome is also putting a lot more emphasis on highlighting websites that aren’t using SSL certificates. Even if you’re just looking to evidence your GDPR compliance, this can also go some way to securing your customers data even further. 

We can set up your website with a security certificate at a very low cost and with very fast turnaround time. Even if, like ours, you don’t exactly need it. We’re recommending it to all of our clients now, but especially to those dealing with customer data or payments. You might feel like it’s unnecessary but technology moves at such a rapid pace and we see it as our job to ensure your website is up to date with these changes.

It is practically inevitable that with enough time your website will suffer without a SSL Certificate. Give us a call on 01775 761512 to discuss setting up an SSL certificate on your website. 

Cookies – GDPR Compliance On Your Website

GDPR

“Persons may be associated with online identifiers such as internet protocol addresses, cookie identifiers or other identifiers. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them.”

This is the statement of most significance for most people in relation to their compliance with GDPR. Cookies can theoretically be used to identify a person, therefore they should be treated as personal data. Given this, it’s best to be on the safe side. For anyone that has not yet established GDPR compliance in their business or on their website, we’re able to help get you covered in relation to cookies.

If you’re an existing client, we’ll set up a cookies acceptance option and include generic acceptance information on your website for the small price of £15+VAT.

We appreciate that this is not a choice any of us have made and are therefore keen to keep the financial burden for you to a minimum.

I’m afriad we have to be very cautious in offering advice in relation to wider GDPR guidlines as we’re not qualified to do so but we’d be happy to recommend a local company to speak to.

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