SEO News: Record Daily Searches On Privacy Search Engine

DuckDuckGo – the privacy-enhanced search engine – reaches record daily searches

DuckDuckGo has been on our radar for a few years as we believe internet users deserve privacy. Companies are making money off of you, your search data  and your private information online, without your consent.

Since the recent Facebook data scandal, we are not surprised that a browser like DuckDuckGo is making growth. What you search for should be your own business. Getting the privacy you deserve online should be as simple as closing the blinds.

The privacy driven search engine recently posted that it has reached a new high, at 30 million searches per day on average. The company said: “It took seven years to reach 10 million searches in one day. To get to 20 million searches, it took another two years. Now, less than a year later, it is now at 30 million searches per day.”

What does this mean for SEO?

DuckDuckGoDuckDuckGo is an important competitor to Google, Bing and other search engines that actively collect user data for advertising.

Compared Google’s billions of daily searches, DuckDuckGo doesn’t need to be a priority for website ranking. However, with the Facebook data Scandal and the new General Data Protection Regulation, privacy-centric services could be appropriate for the right business. Businesses dealing with security, adult services/products and legal services could all benefit from considering the value of a privacy enhanced search engine.

We’ll be keeping our eye on this developing search engine territory. If our would like to know how to enhance your browsing privacy or prioritising your website ranking in this search engine then contact us.

Making Progress with Website Content – Refreshing a Site

Google Trends

SEO is about asking the right questions

It’s tough to stay inspired when it comes to updating your website but a few basic questions might help get you started. Maybe rethinking the content you want on the site is enough to inspire whole pages of valuable new content to be ranked in Google. This is search engine gold. 

Our clients (primarily in Spalding, Peterborough, Boston, Bourne and Holbeach) often forget that they have assumed their main keywords are taking priority in their content. Unless deliberately added, this is often the case. You can avoid this by asking, ‘What keywords are used the most?’. If you then follow this up by adding or reinforcing the true priority keywords in your content, this will dramatically improve your google ranking. 

Another area that clients assume is certain service based information that they provide on a daily basis, but new customers won’t be familiar with. Issues like this can be highlighted by asking, ‘What information is missing/assumed?’. I have seen some clients miss hundreds and hundreds of valuable words on their first draft by assuming their customer will fill in the blanks. 

Finally, the toughest question to tackle is, ‘What keywords are actually ranking in google?’. You can find this by using google search results and analysing your ranking. A more accurate overview could be acquired on Google Analytics. You can rate the quality of those keywords against each other (or other potential keyword additions) by using the Google Trends analysis. I’ve created a demonstration by comparing ‘Keyword’ and ‘Search Term’ (two keywords for this post). Visit Google Trends Demo

Mastering tools like this will allow you to prioritise the right keywords for your audience. For any of the above e are obviously happy to help. We regularly advise our clients on how they can improve their content in ways like this. Ultimately, your customers don’t need to think you’re and up and coming author, but you should be able to make some regular improvements with your website content by asking questions like this. 

 Here are some other website content questions:

Is the content localised adequately? (so search engines can place you at those locations)

Could you criticise this content on a competitor website?

Have you highlighted your strengths in comparison to your competitors?

Writing new original content

If you’re looking for information on how to write brand new original content for your site we also have some information to help. For more information and content writing tips, visit our recent blog: Check out our content writing tips

We’ve just launched our Instagram

INSTAGRAM Spalding

As many of our clients have recently discovered, we have just launched our Instagram business page.

Instagram can make a business look fantastic online and it does have a good share of quality users. Unfortunately, the best practice for achieving the most involves maximising engagements and it’s easy to forget that this is where most of your likes are coming from. Engagements are the highest priority for a social media manager (personal or commercial). The more you engage the better you’ll do. Hence, if you don’t have the time or patience, it’s tough to grow your audience on Instagram. Businesses using Instagram will often feel their time is well spent while collecting a large number of likes that add no value to their business in reality. But this is obviously no reason to avoid it entirely. The overall benefit is still quite high with expectations properly managed. There is a growing audience on instagram, both globally and locally. Around the Facebook privacy controversy, Instagram has benefited from a 30% boost in users.

So now we’re live and it’s rejuvinated some excitement for social media again. We are regularly engaging with our growing audience now and hope to set a good example to our customers. We’ve reached 136 followers in around a week, which we are quite pleased with. We’ll be promoting graphic design just as much as website work on our Instagram page.

Visit us on Instagram

Drive By Websites Ltd (@drivebywebsites) * Instagram photos and videos

136 Followers, 111 Following, 12 Posts – See Instagram photos and videos from Drive By Websites Ltd (@drivebywebsites)

Reviews on Google – Better Local Website Rankings in Spalding

Google Ranking Spalding

We've had a busy year here. We have been working with a lot of new clients and helping to maintain older ones. If you're an existing client that has not been in touch for a while then don't forget your hosting includes support! We're here to help and still want to make sure you're getting the best value for money.

We realised recently that despite encouraging all of our clients to get reviews left on their Google+ Pages or followers on their social media, we have long neglected to ask our clients - old and new - to do the same.

We would really appreciate it if you could leave us a review on our Google business page:

Click here to leave a review

We're planning to leave a review on all of our clients that would like us to as well so please let us know if you would rather this was not done.

Please don't forget that we also provide regular content and service updates on our social media and blog.

 

Our latest informative blog updates are below:

UK Website Design Using Cryptocurrencies

How does a Page Builder stack up to a Web Developer?

Social Media Marketing in Spalding

Facebook Is Changing – Is Your Website?

Developing the Website of the Future

Startup Website – Things To Consider

STARTUP WEBSITE

If you’re currently considering a new business start up or are looking for a new startup website, we have outlined a few considerations.

  1. Domain Name Significance. If you have to introduce your startup into competitive online search results, you’ll need every small advantage. Using a domain name that relates directly to your ideal search keyword can do exactly that. For example – instead of just using a company name – try to include things such as the main service or location.
  2. Jumping the Queue. Website videos are a great way to cut through the search results on your startup website. Unlike organic google website rankings, they’re often listed instantly! Google and Youtube are both linked in a way that other video platforms are not. This leads to much more attractive Google listings. Many would be tempted to watch a video in search results over web links because the listing features a thumbnail image from the video. Click here to read more about website videos.
  3. Google Maps. Configuring a pin on Google Maps with a link to your startup website will massively improve your ranking and can get you on the first page. Localised searching also means that people can stumble on your business map without even having entered a location in their search!
  4. Blogging. Perhaps the most important considerations long term is blogging. If you start now, you’ll see the results a lot quicker. Blogging is undoubtedly a chore but it comes at only the cost of spare time and the results are unparalleled. Continuous fresh content will mean Google needs to regularly index your site. It is also used when Google decides how to rank your website. Click here to read more about website blogs.
  5. Future Proof Hosting. While we do try to pride ourselves on our nonsense services, this jargon is worth a read. Future proof hosting refers to servers that are continually being kept updated with new and innovative performance and security enhancements. Our UK hosting service offers excellent security, speed, safety and support. This is mainly because we run FreeBSD systems, generally considered to be one of – if not – the most stable and high performance operating systems. Click here to see how other hosting server operating systems stack up. Can your startup afford to find that your website has run out of bandwidth, or isn’t functioning as expected? All too often new businesses find themselves in similar situations. A good startup website needs to be prepared for what’s to come as your business expands.

Need help with your new business startup website?

If you would like more information or a quote to get set up with a new business startup website, give us a call on 01775 761512.

You NEED This App: Super easy site updates from phones and tablets

Mobile App

You’ve undoubtedly heard us say it a million times, “You MUST keep your website up to date”. It’s rule number one for gaining and maintaining a quality space in the Google search engine.

Even with the opportunity to update your website, we know that after a few busy weeks or even a holiday away, it’s not always easy to get back online and refreshing your content. But it should be a priority. We are periodically faced with this challenge, and with Christmas and New Year wrapped up we felt it was time we put forward an alternative.

Picture your website was as simple as Facebook – type in some text, attach an image and hit publish – would you update your website more?

This is essentially where we wanted to be. So that clients looking to make small updates wouldn’t need to refer to a guide to make them. Not to mention, we needed to get people updating their website while going about their business, not having to sit in front of a computer.

The answer lies in mobile technology. We needed the equivalent of a mobile app for users to make their website updates, in a way that would be comparable to the Twitter or Facebook app. While it’s not exactly a good idea to stick to rules like 140 characters or less, the general idea on a website is that 140 characters beats 0 characters. We began rolling out a Mobile App of this description to a handful of clients late last year. Not only has the App surpassed expectations from our clients perspectives, but it has also been intuitive enough to lead clients into new areas such as video blogs, or gallery pages.

So, how is this App so simple?

A mobile provides everything you need to publish your business updates. It has WiFi and data, a camera and a keyboard. Blogs or website updates made from a mobile or tablet are unlikely to be reaching the same quality as through traditional means, but your job is to look at your competition and ask, “Can I write more than them, on a more frequent basis?”. This App aims to help you achieve that, in the simplest way possible.

Contact us for set up and training to use the App for your website. If you are struggling to find the time to update your website or conquer the learning curve, the benefits to your business will be endless.

01775 761512

Join the Google Posts Waiting List

Google Posts for Businesses

Ever hoped your news or blog page could be directly posted into the first page search results? Believe it or not, this may soon be an option!

Google Posts is an experimental feature that Google is currently developing and expanding. It’s been introduced on an invite-only basis. The platform is currently driven towards use by public figures, organisations and it also includes businesses. Any verified individuals can now communicate with text, images and videos directly on Google.  Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks.

Read moreJoin the Google Posts Waiting List

Up Close & Friendly With Google’s Local SEO Update: Possum

For some time now, Google has been enhancing local SEO techniques. This makes it increasingly difficult for big brands, such as Amazon, to dominate the search results for localised searches. The introduction of Google’s new update ‘Possum’ gives local people more appropriate results when searching online to find local businesses.

Local SEO

In the update, Google is rewarding businesses whose premises are nearest to searchers.  In other words, Google is favouring businesses that are more relevant to the searchers location over the traditional word based search.

For some time now, Drive By Websites has been encouraging our clients to include good quality content within their website for local SEO. This especially applied to location relevant content, as Google has uses the website content to define location. For example, when people search, ‘Websites in Spalding’, Google can find the content on our site and display the result. This is far more important now that the search needn’t even put ‘Spalding’ for this to be effective.

Before Possum: Let’s say I require a monitor and decide to look for a computer shop locally. A directory that publishes location pages for dozens of shops might dominate the local pack. This is not necessarily because the directory optimizes its content better than anyone else, but because it is the largest site in the area with enough content and domain strength to make it high ranking.

After Possum: Instead of a single website/directory dominating the search results, Google allocates gives more page space to other sites based on their proximity to the searcher in conjunction with the usual ranking signals. That is unless the previous directory’s content and data are so well optimized that they outperform the other sites by a wide margin.

For businesses relying on local traffic, possum is extremely important. Now is the time to stand out from the crowd and take a good look at your website content. From now on, you will be competing with local businesses like never before.

If you read nothing else, please read this advice ……

We are delighted to have attracted your attention because the following advice will be invaluable to improving your online presence during 2016 and beyond.

During the early days of the Internet, copying articles from other sources was enough to drive traffic to your website. Nowadays, you have to come up with something that’s completely original wording. Google has even set its bots on the hunt for ‘updated content’. This means that it’s not even enough to be completely original or feature rich, the content has to be consistently fresh to make it to the top.

Read moreIf you read nothing else, please read this advice ……

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