In 2018 we heavily promoted the benefits of Live Chat facilities on website. At the time, research had found that customers respond very positively to the idea of a live chat over a contact form on a website. As well as this, employees using live chat features can productively engage with far more people at one time. But how can we top this in 2020?
Talking to multiple customers over the phone is clearly more time consuming than holding multiple live chats with your website visitors. However, the next productivity feature is here and it could make live chat boxes redundant in time.
Automated Chat Bot
Predefined questions and automated responses on your Website and Facebook Page.
We’ve written out a summary of what this interesting new trend actually offers to your business.
An automated chat bot can converse fluidly with website and Facebook users. Google’s Natural Language Processing allows the chat bot to provide realistic small talk and natural interaction that mimics the real world. Not only can they be programmed to manage your enquiries but It can also search your website, send contact details and provide user feedback.
These facilities are being improved all the time and already offer a significant competitive edge. Ultimately, it does a better job at converting visitors than your website does alone. It will still not replace manned live chat facilities for many companies but the limited time required makes the chat bot feature a serious consideration for overnight/weekend enquiries. With a chat bot you can sit back and collect more leads, conversions and satisfied customers without any effort.
Even predefined questions and answers alone will still generate more conversions than the ‘No one is Available to Chat’ message that can often be seen on a live chat box. So if you are considering an upgrade, give us a call on 01775 761512 or email [email protected]