The Problems with Freelance Web Designers and One Man Bands

freelance developer spalding

New clients in areas such as Spalding, Holbeach, Peterborough or Boston always come with new stories. Unfortunately, they often sounds quite familiar. Many clients have already worked with a developer before, a freelancer. Perhaps having even worked with a developer they were originally very happy with. In the end, there’s a number of problems that inevitably arise. We’ve tried to narrow it down to just a few:

  1. Poor Quality Work – It’s hardly a surprise that scarcely qualified developers working in their spare time aren’t able to meet the same quality expectations of many potential clients. It’s very often what’s happening behind the scenes that reveals this. For example, one of our new clients had found that their beautifully designed website was not hitting the rankings as they had hoped. After we had moved it onto one of our servers, we quickly discovered that this is because the website was clearly rushed together in the shortest possible time. Often, all of the developer’s effort goes in to the look of the website. This is likely because they are not specialists in the field, but enthusiasts.
  2. Missing Deadlines – Other commitments are a big problem with freelancers and one man band website designers. One might wonder why an expert would not start establish a company on the back of a good reputation. This rarely happens because they are committed to other companies or even entirely different jobs. There are exceptions of course, but in general this tendency of missing deadlines is very common. In the experience of many of our clients, these individuals undercut the competition and start with overwhelming enthusiasm but that rapidly becomes irrelevant as soon as another commitment comes along. Specifically consider the need to upgrade or update a quality website in order to achieve the best possible results, even if the developer does publish the website on time.
  3. The Freelancer Disappears – Yes, this is a horror story you’ve probably heard before. This is commonly known because it is so frequent. The lack of commitment and often poor reputation mean a one man band can do even better by leaving the area without saying a word. This can leave your business in a VERY tricky situation, especially if your website is not yet finished. Now suppose the developer is still very keen and wants to continue to support your business long term, it’s still not what you had bargained for. You can’t drop in or get a quick response, you’re just locked in to a very fragile arrangement.

Exceptions exist and we are confident that you’ll make decisions that are right for your business, but keep the above problems in mind if you’re considering a freelance website developer. If you’re looking to move your website to a local company with a commitment to every client then we would be very happy to help.

What Are the Benefits of a Blog?

blogging

Continuous fresh content will mean Google needs to regularly index your site and is also a consideration when Google decides how to rank your website in search results. If your website doesn’t contain a lot of content, or any fresh content, a blog would be the perfect way to achieve this while also target specific keywords.

While it isn’t easy to commit to a blog, keep in mind that it may only be a weekly or biweekly update that is all you need to start increasing visitors. If don’t know where to start, try creating a list of different content opportunities. We regularly suggest using testimonials as blog posts, as they usually contain excellent keywords but also don’t require any writing time for the blogger. You can also use events, industry news and business changes.

How does this bring a return in visitors? As well as ranking new pages into Google, a good blog psot can also receive social media shares and links from other websites. All of this will also increases your ‘Domain Authority’, where Google considers your site a higher authority than your competition.

If you would like more information or a quote to get set up with a blog, or for us to blog for you, give us a call on 01775 761512.

Introducing Troops 2 Trades

It’s been a privilege and an absolute pleasure to have been awarded the contract to work in close association with a Community Interest Company (CIC) to design and build the Lincoln-based, Troops 2 Trades website – http://www.troops2trades.org.uk/

Troops to Trades CIC has been established to give assistance and support to ALL uniformed service veterans and armed forces personnel to make the transition to civilian employment.  This transition assistance can either be at end of their service or during their rehabilitation having suffered illness or injury as a result of their service duty.

This transition period can be the most difficult time in the life of any ex-services person and their families with many failing to make the change successfully.  Many family breakups can be due to insecurity, lack of opportunity and not being able to support their family.

Veterans and their families can become isolated, lonely, insecure and lose their self-respect. The once proud service veterans see themselves as failures.

There’s an untapped resource of skilled plumbers, electricians, mechanics, accountants, project managers, drivers and computer savvy people available across the County of Lincolnshire.

T2T has been set up to aid uniformed veterans to job match their skills to enhance their opportunities. There are also opportunities available to those who are unable to work to a normal daily routine due to medication or infirmity, giving them back some respect, independence and security.

For more information please visit – http://www.troops2trades.org.uk

Lincoln Film Society Responsive Website

Lincoln Film Society LogoIts been a delight and a pleasure creating a responsive website on behalf of the Lincoln Film Society – http://www.lincolnfilmsociety.com

Each year, the Lincoln Film Society organises a programme of 26 films from the best of contemporary world cinema, a great majority of which have been released within the previous 12 months. The films are shown on Fridays at 7.30pm (unless otherwise stated on their website) at The Venue Theatre, Bishop Grosseteste University, Newport, Lincoln, LN1 3DY

Read moreLincoln Film Society Responsive Website

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