Cowley Park Donington Site Plan Design – Ashwood Homes

donington site plan

With the recent launch of Ashwood HomesCowley Park, Donington development, we are pleased to reveal the site plan we’ve produced for them. Using the technical drawings from Ashwood’s architectural team, we built an accurate, aesthetically pleasing, colour-coded map for their customers to use with ease in the form of a printed handout and a large-format wall chart.

The Graphic Style

A purely functional document, the site plan had to be above all else clear and easy to use. We decided to stick with a style we’ve used in one of the previous site plans we created them, as we felt we’d struck a good balance between style and substance; fun, graphic imagery with slightly exaggerated colours paired with simple quasi-3D effects that make the houses themselves stand out. They are afterall, the stars of the show.

The Functionality

This is a really handy document for Ashwood Homes and their customers to utilize. It communicates the location of the site and how it can be accessed by road, the location and housetype of each plot, the relative plot size, and other features such as fences, trees, parking and garages and displays them in a really concise, clear and above all user-friendly way. It’s a great way way of ensuring that their customers really know what they’re buying before they even step foot onto the site itself.

 

It’s one of the many ways Ashwood Homes sets themselves apart from their competitors, who often use the architectural designs which are over-complicated and cumbersome, or very basic site plan graphics which might do the job in terms of functionality. Showing that you’ve put care and attention to detail in your customer-facing documents reinforces the idea that you’ll put the same care into your product, service, or in this case, property. That’s the basis for a very strong and positive brand identity.

 

If you have a similar project or would like to talk to us about your branding or graphic design needs, don’t hesitate to get in touch. Call us on 01775761512, send an email to [email protected], or drop in to our Pinchbeck office for a chat about how we can help.

Cowley Park Donington Branding – Ashwood Homes

Cowley park welcome sign

Regular clients of ours, Ashwood Homes are on the brink of launching their latest development site; Cowley Park, Donington. We were pleased to take care of the Cowley Park branding, from name and concept right through to designing the signage, promotional print work and public-facing documentation.

Ashwood Homes is a unique brand in itself; they merge the modern with the traditional in their commitment to developing homes which have all the modern conveniences, while respecting the Lincolnshire countryside which surrounds their developments. The Cowley Park brand is designed to mirror these values.

Cowley Park Donington Logo

Brand Concept

The Cowley Park brand was inspired by the rural placement of the development site. The name is a reference to Thomas Cowley; a prominent local figure, while the tree graphic pays homage to the surrounding countryside. Instead of sticking rigidly to a static logo design, we decided to take a more fluid and fashionable approach. By taking the elements of the logo and deconstructing it to create different design elements, the result is a fully fleshed out brand with elements that can be picked and chosen to suit their context perfectly.

Logo and Graphic Design

Using the logo as the root of the brand, we tailored it to describe each housetype, thereby retaining the branding, but in a more useful, informative and space-saving manner.

Similarly, we created a repeating pattern using the tree graphic to mimic a wallpaper print (perfect for a housing development company) where only a subtle injection of the brand identity is needed.

 

Do you need any branding or graphic deign services? Call us on 01775761512, or get in contact via Facebook, Instagram or Twitter to get the ball rolling.

Recruitment Website – Early Years & Nannies

Both Drive By Websites & Drive By Design’s expertise was required to carry out the work required by Finnelle Recruitment.

Spalding-based, Finnelle Recruitment supply childcare professionals for nurseries and schools specialising in the recruitment of  Nursery Managers, Deputy Managers either permanent or temporary.

For parents, Finnelle recommend nannies that have been personally interviewed and thoroughly screened by an experienced childcare consultant.  The recommended nannies will possess the necessary skills and experience.

Finnelle Recruitment Logo
First of all, Drive By Design was set the task of designing the Finnelle Recruitment logo.  Our graphic designer just loves getting creative and we feel that the logo design conveys Finnelle perfectly.  We hope you agree.

 

 

Facebook newsfeedThe Finnelle Recruitment website was  then designed with the new logo in mind and, of course, mobile friendliness.  We’ve also integrated a Facebook newsfeed.  Newsfeeds are an ideal promotional tool providing they are kept up-to-date.  We are delighted to report that Finnelle have a good relationship with social media and they regularly update their Facebook page.

During the initial stage of the website design, Drive By Websites will create 4 website designs from which  you can choose or mix and match.  Once the design has been agreed, we will then implement our technical skills to actually build the website.  To view the Finnelle website, please click here

For more information in respect of good graphic design please visit – www.drivebydesign.co.uk

 

 

Announcing Re-Brand & Drive By Design

To mark the launch of Drive By Design, we are demonstrating our services with a Drive By Re-brand.   We’ve said  Drive By Websites“GoodBye” to ‘Corky The Cat’ and we hope you like our new logo design and branding.

Bringing Visions to Life

Drive By Design has been fashioned as a natural progression from our already successful website design expertise.

Read moreAnnouncing Re-Brand & Drive By Design

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