The AI Solution to Facebook Scams: Closer Than We Think?

27th November 2023 by driveby

Imagine you’re a business owner using Facebook to connect with your customers. One day, you’re startled by a message threatening to disable your Facebook page due to alleged policy violations, pressuring you to click a link to fix the issue. The link goes to a page that also looks like Facebook and you’re prompted to … Read more

Now vs Then – Website Design Trends Compared

6th September 20236th September 2023 by driveby

From the pixelated terrains of the ’90s to the digital landscape of today, the story of website design is one of evolution. Navigating this online timeline, we can see technological leaps and pure nostalgia. Here’s a comparative glance at where we started and where we stand today. The Classic ’90s Web Vibe Cluttered Layouts: Websites … Read more

5 Tips for Lincolnshire Businesses Struggling with Ecommerce

28th July 2023 by driveby

The value of selling goods online has never been more apparent. As more consumers choose to shop from the comfort of their own homes, businesses must adapt. Traditional in-store sales have their charm, but if you’re looking to expand your market and reach, selling online is the way to go. Simply put, when you sell … Read more

Digital Accessibility in Lincolnshire: A Must for an Ageing Population

26th July 2023 by driveby

As a web design and digital services provider rooted in Lincolnshire, we understand the unique demographic realities of our region. Lincolnshire has a substantial older population, with roughly 170,000 people aged 65 and over. With an ageing populace and projections indicating an increase of 25% by 2030, it becomes crucial to ensure that digital platforms … Read more

The Quintessentially British Guide to Quality Content for Business Websites

3rd May 2023 by driveby

Greetings, fellow entrepreneurs! In the age of digital tea and scones, having an online presence as vibrant as a summer’s day in the Cotswolds is essential for businesses of all shapes and sizes, even for those nestled in the charming nooks and crannies of the UK. Today, we’ll spill the tea on what represents quality … Read more

What is the future for platforms like WordPress?

29th March 2023 by driveby

Open source software has long been a driving force in the development of the digital world, offering a wealth of opportunities for innovation, collaboration, and accessibility. WordPress, one of the most prominent examples of such software, has been the cornerstone of countless websites and continues to evolve and grow.

Website Creators – Human, DIY or AI?

1st March 2023 by driveby

Creating a website has become a necessity for businesses of all sizes in today’s digital age. But the question remains, who is best suited for the job? Is it a human website designer, DIY website builder, or the latest AI solution? In this article, we will compare the pros and cons of each option.

Can GoogleAnalytics Improve Website Design & Structure?

15th February 202324th January 2023 by driveby

Google Analytics is a powerful tool that can provide valuable insights into how visitors interact with your website. By analysing this data, you can make informed decisions about how to structure and design your website to improve user experience and drive conversions.

One of the key ways that Google Analytics data can influence website structure is by helping you identify which pages on your site are the most popular among visitors. By analysing data on page views, bounce rate, and time on page, you can determine which pages are the most engaging and which pages are causing visitors to leave your site. Based on this information, you can make adjustments to your website’s navigation and structure to make it easier for visitors to find the content they are looking for.

Are You Regularly Updating Your Website with Fresh Content?

13th January 20237th January 2023 by driveby

Having a regularly updated website is crucial for businesses for several reasons

First and foremost, an up-to-date website helps to establish credibility and trust with customers. When a website is outdated, it can give the impression that the business is also outdated or inactive. On the other hand, a regularly updated website shows that the business is active and attentive to its online presence. This can be especially important for small businesses, as they may not have the same level of brand recognition as larger companies.