website upgrade covid

Is It Too Late To Upgrade? Websites in 2020

Our blog earlier this year, ‘Redevelop and Remain Productive‘, was intended to remind people that it’s never been more important to have an up to date website. The opening line reads:

“If you find yourself debating how you will remain productive during this difficult period, we suggest you start with your website.”

As we head into 2021, I am confident your business will continue to face new challenges with the same resilience that so many of our clients have. However, if you did not get round to your website, perhaps your competitors did?

It might be time to take a look over your competition online and check you’re still on the cutting edge. If you aren’t providing sufficient opportunity for your customers to help you through this difficult period, your business and Google ranking will suffer. We have been helping our clients analyse their competition from around the country in order to help keep them focus their priorities. While different sectors vary greatly, there has been a huge uptake in instant engagement systems.

Businesses that had previously focused their attention on social media adapted incredibly well, with many find opportunities for higher engagement. Examples of this were offerings of support into their communities. These contributions to support causes and charities were exposed to a captive audience over the lockdown and for many this was perfect advertising. That heightened engagement carried over to websites, with many more businesses using integrated social media messaging and live chat systems.

Businesses that had not previously used social media or had neglected it are finding their customer engagement is still not returning to normal. Expanding your online offering could be one of the simplest ways to adapt to the changing times. We can take care of all of your requirements and make it as simple as possible for your team to adjust to.

“We might not be running if our website wasn’t ready before the lockdown and we just wanted to say how thankful we are. You took us out of the dark ages!”

A live chat facility offers a simple faceless contact window for website visitors to acquire quick answers to their questions. If you are not available to answer these live chat queries, you could opt for an Automated Chat Bot. These are growing very popular on websites and Facebook pages. The information you can capture from these passing customers may be very valuable to your business. It will also help you improve your website as customers will inform you where your content could be improved.

If you rather speaking to your customers, there’s an option for that too. Smartphone users are very unlikely to scroll down and read a whole load of content wording and then send you an email, especially if there’s a lengthy form to complete. Because your mobile visitors are already holding their phone, allow them to call you with one simple touch of the button. No more copy-and-pasting or memorising the phone number for your customers.

Here To Help

If you’re short of ideas, we’re here to help. The generic advice we post on our blog relates to as many businesses and organisations as possible. We can provide highly specific advice based on your customers needs and competitor analysis. Contact us for more information on how you can enhance and improve your website.

Website Designer Spalding

Boston Website Development

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