Maximise Website Marketing with Google Analytics in Lincolnshire

google analytics

Businesses in Lincolnshire generally opt for marketing stratagies including:

  • Local Press
  • Print Materials
  • Facebook/Instagram/Social Medai Campaigns
  • Google AdWords
  • Mailshots

Analysing your Marketing Stratagies

One of these five will generate the best results for your business. Once correlated to the cost of the marketing, knowing which is most effective is invaluable. Most companies spend years wasting money on bad advertising. Sometimes this is in the interest of saving money but other times it is simply that they don’t know what forms of advertising work best for them.

The ultimate solution to this recurring problem is ‘Google Analytics’. Once integrated into your website, Google provide high level analytics detailing audience acquisition, audience behaviour and audience conversions. The detail is unparalleled in the industry and provides invaluable marketing and progress data. Google Analytics can be found in 57% of the 10,000 most popular websites, and that percentage is even higher for smaller websites! We find that businesses in Lincolnshire have been slower to adopt systems like Google Analytics but that does offer our customers a competitive edge against other companies in the same industry. Let them waste their money on ineffective marketing while you maximise you continually improve your marketing potentail.

We’d love to list all of the features of the analytics reporting available in this system but it’s genuinely too big! Put it this way, it’s everything you’ll need and more.

Cookie Compliance with Google Analytics in Lincolnshire

You will need to notify your visitors to comply with GDPR/EU Cookie Law. An analytics code is not as intrusive as other software available that track users over multiple sites, but you still need consent. Website owners do have to seek consent for the use of cookies that acquire Google Analytics data.

For more information or to get Google Analytics added to your website, give us a call on 01775 761512.

We’ve just launched our Instagram

INSTAGRAM Spalding

As many of our clients have recently discovered, we have just launched our Instagram business page.

Instagram can make a business look fantastic online and it does have a good share of quality users. Unfortunately, the best practice for achieving the most involves maximising engagements and it’s easy to forget that this is where most of your likes are coming from. Engagements are the highest priority for a social media manager (personal or commercial). The more you engage the better you’ll do. Hence, if you don’t have the time or patience, it’s tough to grow your audience on Instagram. Businesses using Instagram will often feel their time is well spent while collecting a large number of likes that add no value to their business in reality. But this is obviously no reason to avoid it entirely. The overall benefit is still quite high with expectations properly managed. There is a growing audience on instagram, both globally and locally. Around the Facebook privacy controversy, Instagram has benefited from a 30% boost in users.

So now we’re live and it’s rejuvinated some excitement for social media again. We are regularly engaging with our growing audience now and hope to set a good example to our customers. We’ve reached 136 followers in around a week, which we are quite pleased with. We’ll be promoting graphic design just as much as website work on our Instagram page.

Visit us on Instagram

Drive By Websites Ltd (@drivebywebsites) * Instagram photos and videos

136 Followers, 111 Following, 12 Posts – See Instagram photos and videos from Drive By Websites Ltd (@drivebywebsites)

Social Media Marketing in Spalding

tag marketing spalding

Clients based in Spalding and the surrounding areas often ask us for advice or services relating to social media marketing. Unfortunately this is not the area where we focus most of our time. We specialise in Web Development and Graphic Design and want to provide the best possible service in those fields without needing to spend time managing clients social media accounts. This is why we’re so pleased to have a longstanding business relationship with the local company, TAG Marketing. They offering Spalding businesses a flexible outsourced social media management & marketing service. They regularly help our clients establish a sound social media strategy, and delivery that strategy day-to-day.

They can also run paid online advertising campaigns on your behalf. If you’re based in Spalding and would like to know more about social media marketing services, speak to Tag Marketing for more information.

wwww.tagmarketing.co.uk

Contact Tag Marketing

Testimonials

Facebook Is Changing – Is Your Website?

Facebook Website Marketing

Not so long ago, Facebook announced plans that would make businesses less of a priority in people’s news feeds. The changes inevitably had a big impact on businesses relying Facebook for leads and new sales. Additionally, the recent concern over users data has led to even further measures to change what users will see in their newsfeeds, and it’s not going to get better for businesses.

We have seen instances of businesses relying very heavily on the Facebook platform that have lost a lot of custom already. We can validate this with statistics generated by their Websites that can tell us how many conversions have come from Facebook over Google. 

Doing more with your website and social media

Firstly, Facebook adverts are still just as effective in spite of the recent changes. If you needed to keep the attention of your followers, Facebook are now just pushing you towards paying for it. 

Secondly, your marketing needs to be diversified. Any business that runs solely on one platform for exposure is missing out and taking far too big a risk. The YouTube adpocalypse had a similar impact for users of YouTube relying on ad revenue. A major change in the ads service triggered a huge drop in revenue for many YouTube businesses. 

Your best option should be to follow best practices on your website. This includes blogging. Blogging is as easy as Facebook but is has benefits across a large number of different platforms. We would then recommend setting up an email mailing list. Keeping in touch with your customers via email is necessary to continue engaging with them outside of the browser window. You can even turn your blog into an automated mail shot. 

For more information contact us on 01775 761512. We’re happy to help produce ideas specific to your business that will help make the most of your website.

Here’s How Social Media Marketing Can Help Your Business

Drive By Websites has recently created a mobile-friendly website on behalf of Spalding-based TAG marketing.  TAG offers social media marketing to the small and medium sized businesses in and around Spalding, Lincolnshire TAG Marketing– http://www.tagmarketing.co.uk

By embracing Facebook, Pinterest, Twitter, LinkedIn & Google+, it’s now possible for local business owners to compete with the nationals by communicating with thousands of potential clients.  Just imagine the impact communicating with all these people may have on the success of your business.

As a business owner, you are probably aware of how large organisations are benefitting from social media such as Facebook, then isn’t it time you gave it a go?

Here are three good reasons why you should embrace social media:

:  You will find clients who you may never had contact with before.  Social media has the ability to open Social media imageup a whole new world of potentially new customers.

:  In today’s world, most people, search online if they want to know more about a person or business.

:  With the boom in social media marketing your networking possibilities are endless.

But, there is a downside. How will you find the time because you are doing what you do best in running your own business?  This is where TAG can step in to help.

TAG offers a flexible outsourced marketing service.  TAG will plan your social media marketing from implementation to delivery.  TAG will shape and mould a marketing campaign to complement your business requirements to maximise your return on investment (ROI)

For more information in respect of how TAG Marketing can help your business grow, please feel free to visit http://www.tagmarketing.co.uk.

 

 

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