Maximise Website Marketing with Google Analytics in Lincolnshire

google analytics

Businesses in Lincolnshire generally opt for marketing stratagies including:

  • Local Press
  • Print Materials
  • Facebook/Instagram/Social Medai Campaigns
  • Google AdWords
  • Mailshots

Analysing your Marketing Stratagies

One of these five will generate the best results for your business. Once correlated to the cost of the marketing, knowing which is most effective is invaluable. Most companies spend years wasting money on bad advertising. Sometimes this is in the interest of saving money but other times it is simply that they don’t know what forms of advertising work best for them.

The ultimate solution to this recurring problem is ‘Google Analytics’. Once integrated into your website, Google provide high level analytics detailing audience acquisition, audience behaviour and audience conversions. The detail is unparalleled in the industry and provides invaluable marketing and progress data. Google Analytics can be found in 57% of the 10,000 most popular websites, and that percentage is even higher for smaller websites! We find that businesses in Lincolnshire have been slower to adopt systems like Google Analytics but that does offer our customers a competitive edge against other companies in the same industry. Let them waste their money on ineffective marketing while you maximise you continually improve your marketing potentail.

We’d love to list all of the features of the analytics reporting available in this system but it’s genuinely too big! Put it this way, it’s everything you’ll need and more.

Cookie Compliance with Google Analytics in Lincolnshire

You will need to notify your visitors to comply with GDPR/EU Cookie Law. An analytics code is not as intrusive as other software available that track users over multiple sites, but you still need consent. Website owners do have to seek consent for the use of cookies that acquire Google Analytics data.

For more information or to get Google Analytics added to your website, give us a call on 01775 761512.

Making Progress with Website Content – Refreshing a Site

Google Trends

SEO is about asking the right questions

It’s tough to stay inspired when it comes to updating your website but a few basic questions might help get you started. Maybe rethinking the content you want on the site is enough to inspire whole pages of valuable new content to be ranked in Google. This is search engine gold. 

Our clients (primarily in Spalding, Peterborough, Boston, Bourne and Holbeach) often forget that they have assumed their main keywords are taking priority in their content. Unless deliberately added, this is often the case. You can avoid this by asking, ‘What keywords are used the most?’. If you then follow this up by adding or reinforcing the true priority keywords in your content, this will dramatically improve your google ranking. 

Another area that clients assume is certain service based information that they provide on a daily basis, but new customers won’t be familiar with. Issues like this can be highlighted by asking, ‘What information is missing/assumed?’. I have seen some clients miss hundreds and hundreds of valuable words on their first draft by assuming their customer will fill in the blanks. 

Finally, the toughest question to tackle is, ‘What keywords are actually ranking in google?’. You can find this by using google search results and analysing your ranking. A more accurate overview could be acquired on Google Analytics. You can rate the quality of those keywords against each other (or other potential keyword additions) by using the Google Trends analysis. I’ve created a demonstration by comparing ‘Keyword’ and ‘Search Term’ (two keywords for this post). Visit Google Trends Demo

Mastering tools like this will allow you to prioritise the right keywords for your audience. For any of the above e are obviously happy to help. We regularly advise our clients on how they can improve their content in ways like this. Ultimately, your customers don’t need to think you’re and up and coming author, but you should be able to make some regular improvements with your website content by asking questions like this. 

 Here are some other website content questions:

Is the content localised adequately? (so search engines can place you at those locations)

Could you criticise this content on a competitor website?

Have you highlighted your strengths in comparison to your competitors?

Writing new original content

If you’re looking for information on how to write brand new original content for your site we also have some information to help. For more information and content writing tips, visit our recent blog: Check out our content writing tips

Writing Content For Your Website – Blogging Tips

blogging Spalding content tips

It’s not easy coming up with content for your website. While we cannot help make that much easier, we can tell you how to make the most of what you do write. Here are some ways you can improve your content quality:

Localised Content

Over the course of a year your can ready spread your reach far and wide if every website page or blog post is specific to a different location. In some areas you may not have the ability to crush the competition in one website page or blog post but in others there may not even be any competition and you’ll effortlessly make it to the top. Worst case scenario, even in the toughest areas to crack you can still be a few pages back in the search results for those more scrupulous searchers. The point is, unless you localise your pages and posts Google doesn’t see you as being everywhere, it sees you as being nowhere. For our business we usually specify clients work as being in towns and cities such as Spalding, Holbeach, Bourne, Boston, Grantham, Long Sutton, Lincoln, Peterborough.

Content is King

Don’t be one of the many people that uses too few words in their website pages or blog posts. You can maximise your SEO potential by exceeding the recommended minimum of 300 words. Although time is a big factor, I would still suggest putting aside at least an hour to write each new update instead of trying to cram in into a spare 5 minutes. It’s vital that content updates are done properly because there’s a very high chance that one of those updates will become somebody’s first impression of your business.

Blog early and Blog often

Did you know that companies that published 16+ blog posts per month had roughly 3.5 times more traffic than companies publishing from 0 to 4 posts monthly? It’s important to note that it’s the content that takes priority, but there is a balance to be struck. Why not pad out two quality, lengthy blog posts into four over the same period of time. Provided you aren’t cutting to close to the recommended minimum of 300 words, you’re probably substantially improving your visitor numbers. Some of the websites we host update their content on a daily basis.

Reviews on Google – Better Local Website Rankings in Spalding

Google Ranking Spalding

We've had a busy year here. We have been working with a lot of new clients and helping to maintain older ones. If you're an existing client that has not been in touch for a while then don't forget your hosting includes support! We're here to help and still want to make sure you're getting the best value for money.

We realised recently that despite encouraging all of our clients to get reviews left on their Google+ Pages or followers on their social media, we have long neglected to ask our clients - old and new - to do the same.

We would really appreciate it if you could leave us a review on our Google business page:

Click here to leave a review

We're planning to leave a review on all of our clients that would like us to as well so please let us know if you would rather this was not done.

Please don't forget that we also provide regular content and service updates on our social media and blog.

 

Our latest informative blog updates are below:

UK Website Design Using Cryptocurrencies

How does a Page Builder stack up to a Web Developer?

Social Media Marketing in Spalding

Facebook Is Changing – Is Your Website?

Developing the Website of the Future

Facebook Is Changing – Is Your Website?

Facebook Website Marketing

Not so long ago, Facebook announced plans that would make businesses less of a priority in people’s news feeds. The changes inevitably had a big impact on businesses relying Facebook for leads and new sales. Additionally, the recent concern over users data has led to even further measures to change what users will see in their newsfeeds, and it’s not going to get better for businesses.

We have seen instances of businesses relying very heavily on the Facebook platform that have lost a lot of custom already. We can validate this with statistics generated by their Websites that can tell us how many conversions have come from Facebook over Google. 

Doing more with your website and social media

Firstly, Facebook adverts are still just as effective in spite of the recent changes. If you needed to keep the attention of your followers, Facebook are now just pushing you towards paying for it. 

Secondly, your marketing needs to be diversified. Any business that runs solely on one platform for exposure is missing out and taking far too big a risk. The YouTube adpocalypse had a similar impact for users of YouTube relying on ad revenue. A major change in the ads service triggered a huge drop in revenue for many YouTube businesses. 

Your best option should be to follow best practices on your website. This includes blogging. Blogging is as easy as Facebook but is has benefits across a large number of different platforms. We would then recommend setting up an email mailing list. Keeping in touch with your customers via email is necessary to continue engaging with them outside of the browser window. You can even turn your blog into an automated mail shot. 

For more information contact us on 01775 761512. We’re happy to help produce ideas specific to your business that will help make the most of your website.

What Are the Benefits of a Blog?

blogging

Continuous fresh content will mean Google needs to regularly index your site and is also a consideration when Google decides how to rank your website in search results. If your website doesn’t contain a lot of content, or any fresh content, a blog would be the perfect way to achieve this while also target specific keywords.

While it isn’t easy to commit to a blog, keep in mind that it may only be a weekly or biweekly update that is all you need to start increasing visitors. If don’t know where to start, try creating a list of different content opportunities. We regularly suggest using testimonials as blog posts, as they usually contain excellent keywords but also don’t require any writing time for the blogger. You can also use events, industry news and business changes.

How does this bring a return in visitors? As well as ranking new pages into Google, a good blog psot can also receive social media shares and links from other websites. All of this will also increases your ‘Domain Authority’, where Google considers your site a higher authority than your competition.

If you would like more information or a quote to get set up with a blog, or for us to blog for you, give us a call on 01775 761512.

Website Browsing With A Mobile Has Overtaken Desktop

christmasThe clocks have gone back and Christmas is just around the corner. Website browsing, which the writer of this blog can only imagine, is an activity which will be taking a lot more of your time right now.  With all those presents to buy, you will probably end up searching the internet for inspirational gift ideas on your Smart phone or tablet.

With the new figures just released demonstrate that it’s even more important to upgrade your website to a mobile friendly solution.  The new figures have revealed that Smartphones and tablets are now king as the share of desktop web browsing has shrunk to 48.7% (according to data provided by StatCounter – statcounter.com)

If you’re running your own business, it’s easy to start to rest on the year’s successes at this time of the year. But as you are reading this blog, your competitors maybe stepping it up a gear and boosting their sales. Perhaps even by going mobile-friendly.

If you are a regular reader of Drive By Websites’ blogs, you will know how much we’ve stressed the importance of transferring websites to a mobile friendly solution. Google has continued to remind businesses that mobile friendly websites are the future, and therefore favoured by the search engine.

Drive By Websites is continuing to offer an affordable solution with prices from only £499 plus VAT for an optimised mobile-friendly website.

Join the Google Posts Waiting List

Google Posts for Businesses

Ever hoped your news or blog page could be directly posted into the first page search results? Believe it or not, this may soon be an option!

Google Posts is an experimental feature that Google is currently developing and expanding. It’s been introduced on an invite-only basis. The platform is currently driven towards use by public figures, organisations and it also includes businesses. Any verified individuals can now communicate with text, images and videos directly on Google.  Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks.

Read moreJoin the Google Posts Waiting List

Up Close & Friendly With Google’s Local SEO Update: Possum

For some time now, Google has been enhancing local SEO techniques. This makes it increasingly difficult for big brands, such as Amazon, to dominate the search results for localised searches. The introduction of Google’s new update ‘Possum’ gives local people more appropriate results when searching online to find local businesses.

Local SEO

In the update, Google is rewarding businesses whose premises are nearest to searchers.  In other words, Google is favouring businesses that are more relevant to the searchers location over the traditional word based search.

For some time now, Drive By Websites has been encouraging our clients to include good quality content within their website for local SEO. This especially applied to location relevant content, as Google has uses the website content to define location. For example, when people search, ‘Websites in Spalding’, Google can find the content on our site and display the result. This is far more important now that the search needn’t even put ‘Spalding’ for this to be effective.

Before Possum: Let’s say I require a monitor and decide to look for a computer shop locally. A directory that publishes location pages for dozens of shops might dominate the local pack. This is not necessarily because the directory optimizes its content better than anyone else, but because it is the largest site in the area with enough content and domain strength to make it high ranking.

After Possum: Instead of a single website/directory dominating the search results, Google allocates gives more page space to other sites based on their proximity to the searcher in conjunction with the usual ranking signals. That is unless the previous directory’s content and data are so well optimized that they outperform the other sites by a wide margin.

For businesses relying on local traffic, possum is extremely important. Now is the time to stand out from the crowd and take a good look at your website content. From now on, you will be competing with local businesses like never before.

Introducing Cloud Walking With Hilary

The team here at Drive By Websites has had a very nice time working with Hilary Peach to design and Cloud Walkers logobuild her new website – http://www.cloudwalkingwithhilary.com. 

Hilary Peach’s background is in nursing and she has recently opened Cloud Walkers in Knight Street, Pinchbeck.  Her specialities are massage therapy and foot care.

Cloud Walkers’ philosophy is “Achieve harmony between mind, body & soul and well-being will follow”.

If you are suffering from pain and tension, Hilary will help to redress the balance to ease the pain and tension which, in turn, will improve tone and condition within your body.   The benefits of massage are to reduce anxiety, improve your mood and relax.  A massage will contribute to a “feel good” sensation.

For more information in respect of how Hilary can help you, please visit her new website – http://www.cloudwalkingwithhilary.com.

We are delighted that Hilary has included a blog within her website because we feel that the modern Bloggingbusiness approach needs to fully embrace the communicative power of the web.  In our experience, a dedicated News/Blog facility is the best way to do this.  Not only does a blog connect you to your customers – whilst simultaneously updating your social media pages in one go – it also feeds a constant reminder to search engines, like Google, that your website is more up to date and relevant than your competitors.  The inclusion of a blog within your website is highly recommended.

 

 

 

 

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