Viral videos have become a powerful tool for businesses to increase their reach and engagement with their target audience on social media. A viral video is a piece of content that quickly spreads and gains popularity through online sharing. While there’s no magic formula for creating a viral video, there are certain characteristics that often appear in successful ones.
There is ever increasing demand for video content on social media. High quality social videography can help provide your followers with the content they want in a form that separates you from your competitors. Video content encourages social media engagement far more effectively than a static image. Further, your message can be far more easily and effectively communicated in detail.
For a time, one of the downsides of video content is that people would not be able to view it from anywhere like other social content. Requiring audio would make the video less effective than an image for example. This made it very important for social videography to include captions and headings that make the content less convinient to produce.
Today, social videos recieve the benefit of automatic captioning that makes watching content without audio an option. These captions have long been improved by advances in automated speech recognition (ASR) and AI technology. Find out more about Meta ASR.
Not only does it make your social content more accessible for average users, but hundreds of millions of people in the world who are deaf or hard of hearing are now able to follow every word. The convinience of social videography continues to be another benefit to businesses since live video also includes automatic closed captions for Facebook Live and Workplace Live. The live content can be translated into six languages: English, Spanish, Portuguese, Italian, German and French.
Does Your Social Marketing Include Videography?
So if your business hasn’t found a space to start filming and producing your social videography content, get started today. For more advanced projects or less technology savy businesses, we can help produce high quality videos for your website visitors and social media following. We work across Spalding, Holbeach, Boston and wider South Lincolnshire for various sectors. We also take on projects for businesses across the rest of the UK and are available for remote and in person appointments to discuss your project.
Contact us on 01775 761 512
Did you know you should be creating a specific landing page for every ad campaign?
In this post, we’ll take a closer look at why landing pages are so important for your adverts.
Many advertisers only focus on the ads themselves when creating campaigns. Many businesses focus on ensuring that their ads comply with advertising policies. However if you create and engaging enough ad, you will generate visitors to a page on your website. Never miss the opportunity to take advantage of being able to create a perfect website landing pages, registration pages, squeeze pages, sales pages, or whatever you might call it.
You can create highly targeted ads that quickly build your mailing list, offer free consultations, coupon codes, events, giveaways/competitions, and many other incentives but the process has to be clear. You have guided customers to a page, now you must guide them through their next steps.
To avoid a low conversion rate, don’t force customers to search for the product or content they are looking for. Don’t use generic website pages or irrelevant landing pages that are specifically targeting your ad visitors.
A good website today is not necessarily one that is well planned or has a trendy design. The focus has shifted to clarity and content. You can draw inspiration from the latest trends, but make sure your design choices are based not only on your preferences. The focus should be on decisions that positively influence your customers’ behaviour.
So, What Is A Good Landing Page?
– A video that explaining the product/service
– A simple and prominent call to action button (buy, get a quote, contact us etc)
– A live chat function with an on hand sales representative
– A selection of reviews, partners and awards
Website Ads Support – Find us in Spalding
Give us a call if you’re still struggling. Drive By Websites Ltd can help you build website landing pages, create Pay Per Click campaigns, design bespoke graphics, and send mailshots. Whatever you need, we’re here to help. Give us a call on 01775 761512, contact us online or visit us at 14 Bear Lane, Pinchbeck, Spalding, Lincolnshire PE11 3XA.
Christmas is a peak time to build brand awareness and generate more visitors. Companies grab the attention of customers with the most engaging social media content, best contest ideas and unique Christmas giveaway ideas. If you want a good chance at capturing some of this extra attention for yourself, prepare/start seasonal promotions and offers ahead of time and fully embrace the festivities and fun.
- Choose to market products and services that are easy to sell and represent your wider offering.
- Aim to not only increase sales but customer loyalty. The same customers can be reengaged with other marketing opportunities throughout the year.
- Embrace the Christmas spirit and maintain a strong connection with your brand. Your brand is already designed to stand out against your competitors, so don’t be shy about embracing the engaging sights and sounds of Christmas. It’s not just to add a festive touch to your social posts. Your campaign still has to set itself apart from Christmas marketing online and offline.
Marketing Ideas to Consider
A quick and easy Pay Per Click campaign on Facebook involves creating a target audience based on their online activity and engagements. To maximise results early, you can engage your customers in the weeks running up to Christmas. For example, invite all of your followers to post their favorite gift ideas or local charities, and use this information to help create a social media campaign that your followers have had a hand in. This also helps to maximise the organic reach of your later paid campaigns.
Interactive campaigns are very modern and perfect for seasonal marketing. We recently helped a client with a digital scratch game using simple QR codes. Extensions of this idea included unlockable discounts themed as Christmas Gifts or something similarly fitting. Cleverly executed discount campaigns can help to get people engaged and spending money in the run up to Christmas.
Some of the most fun or catchy seasonal campaign videos go ‘viral’. At the time of writing, the Romford M&S store team heads for the charts with their own catchy Christmas song. As noted in the article, one person in the comments said the film was better than a professional Christmas advert. Further, the release is raising money for homeless charity Shelter and Together4ShortLives which works with terminally ill children. While this is not the easiest or most comfortable idea for every team, the results can be staggering.
Need help getting started?
Drive By Websites Ltd can help you build your festive website landing pages, create your Pay Per Click campaigns, design your bespoke festive materials, send your seasonal newsletter. Whatever you need, we’re here to help. Give us a call on 01775 761512 or contact us online.
As many of our clients have recently discovered, we have just launched our Instagram business page.
Instagram can make a business look fantastic online and it does have a good share of quality users. Unfortunately, the best practice for achieving the most involves maximising engagements and it’s easy to forget that this is where most of your likes are coming from. Engagements are the highest priority for a social media manager (personal or commercial). The more you engage the better you’ll do. Hence, if you don’t have the time or patience, it’s tough to grow your audience on Instagram. Businesses using Instagram will often feel their time is well spent while collecting a large number of likes that add no value to their business in reality. But this is obviously no reason to avoid it entirely. The overall benefit is still quite high with expectations properly managed. There is a growing audience on instagram, both globally and locally. Around the Facebook privacy controversy, Instagram has benefited from a 30% boost in users.
So now we’re live and it’s rejuvinated some excitement for social media again. We are regularly engaging with our growing audience now and hope to set a good example to our customers. We’ve reached 136 followers in around a week, which we are quite pleased with. We’ll be promoting graphic design just as much as website work on our Instagram page.
Visit us on Instagram
136 Followers, 111 Following, 12 Posts – See Instagram photos and videos from Drive By Websites Ltd (@drivebywebsites)
Clients based in Spalding and the surrounding areas often ask us for advice or services relating to social media marketing. Unfortunately this is not the area where we focus most of our time. We specialise in Web Development and Graphic Design and want to provide the best possible service in those fields without needing to spend time managing clients social media accounts. This is why we’re so pleased to have a longstanding business relationship with the local company, TAG Marketing. They offering Spalding businesses a flexible outsourced social media management & marketing service. They regularly help our clients establish a sound social media strategy, and delivery that strategy day-to-day.
They can also run paid online advertising campaigns on your behalf. If you’re based in Spalding and would like to know more about social media marketing services, speak to Tag Marketing for more information.
Not so long ago, Facebook announced plans that would make businesses less of a priority in people’s news feeds. The changes inevitably had a big impact on businesses relying Facebook for leads and new sales. Additionally, the recent concern over users data has led to even further measures to change what users will see in their newsfeeds, and it’s not going to get better for businesses.
We have seen instances of businesses relying very heavily on the Facebook platform that have lost a lot of custom already. We can validate this with statistics generated by their Websites that can tell us how many conversions have come from Facebook over Google.
Doing more with your website and social media
Firstly, Facebook adverts are still just as effective in spite of the recent changes. If you needed to keep the attention of your followers, Facebook are now just pushing you towards paying for it.
Secondly, your marketing needs to be diversified. Any business that runs solely on one platform for exposure is missing out and taking far too big a risk. The YouTube adpocalypse had a similar impact for users of YouTube relying on ad revenue. A major change in the ads service triggered a huge drop in revenue for many YouTube businesses.
Your best option should be to follow best practices on your website. This includes blogging. Blogging is as easy as Facebook but is has benefits across a large number of different platforms. We would then recommend setting up an email mailing list. Keeping in touch with your customers via email is necessary to continue engaging with them outside of the browser window. You can even turn your blog into an automated mail shot.
For more information contact us on 01775 761512. We’re happy to help produce ideas specific to your business that will help make the most of your website.
The team here at Drive By Websites has had a very nice time working with Hilary Peach to design and build her new website – http://www.cloudwalkingwithhilary.com.
Hilary Peach’s background is in nursing and she has recently opened Cloud Walkers in Knight Street, Pinchbeck. Her specialities are massage therapy and foot care.
Cloud Walkers’ philosophy is “Achieve harmony between mind, body & soul and well-being will follow”.
If you are suffering from pain and tension, Hilary will help to redress the balance to ease the pain and tension which, in turn, will improve tone and condition within your body. The benefits of massage are to reduce anxiety, improve your mood and relax. A massage will contribute to a “feel good” sensation.
For more information in respect of how Hilary can help you, please visit her new website – http://www.cloudwalkingwithhilary.com.
We are delighted that Hilary has included a blog within her website because we feel that the modern business approach needs to fully embrace the communicative power of the web. In our experience, a dedicated News/Blog facility is the best way to do this. Not only does a blog connect you to your customers – whilst simultaneously updating your social media pages in one go – it also feeds a constant reminder to search engines, like Google, that your website is more up to date and relevant than your competitors. The inclusion of a blog within your website is highly recommended.
Drive By Websites has recently created a mobile-friendly website on behalf of Spalding-based TAG marketing. TAG offers social media marketing to the small and medium sized businesses in and around Spalding, Lincolnshire – http://www.tagmarketing.co.uk
By embracing Facebook, Pinterest, Twitter, LinkedIn & Google+, it’s now possible for local business owners to compete with the nationals by communicating with thousands of potential clients. Just imagine the impact communicating with all these people may have on the success of your business.
As a business owner, you are probably aware of how large organisations are benefitting from social media such as Facebook, then isn’t it time you gave it a go?
Here are three good reasons why you should embrace social media:
: You will find clients who you may never had contact with before. Social media has the ability to open up a whole new world of potentially new customers.
: In today’s world, most people, search online if they want to know more about a person or business.
: With the boom in social media marketing your networking possibilities are endless.
But, there is a downside. How will you find the time because you are doing what you do best in running your own business? This is where TAG can step in to help.
TAG offers a flexible outsourced marketing service. TAG will plan your social media marketing from implementation to delivery. TAG will shape and mould a marketing campaign to complement your business requirements to maximise your return on investment (ROI)
For more information in respect of how TAG Marketing can help your business grow, please feel free to visit http://www.tagmarketing.co.uk.
Drive By Websites has recently designed and built a mobile friendly website on behalf of Jack Tyrrell Contractors based in Holbeach.
The business – Tyrrell Contractors Ltd – was started by Jack Tyrrell’s grandfather back in 1936. As you can appreciate, a family owned civil engineering company, with a wealth of knowledge behind it – three generations, in fact.