Advert Landing Pages – Website Design Tips

Did you know you should be creating a specific landing page for every ad campaign?

In this post, we’ll take a closer look at why landing pages are so important for your adverts.

Many advertisers only focus on the ads themselves when creating campaigns. Many businesses focus on ensuring that their ads comply with advertising policies. However if you create and engaging enough ad, you will generate visitors to a page on your website.  Never miss the opportunity to take advantage of being able to create a perfect website landing pages, registration pages, squeeze pages, sales pages, or whatever you might call it.

You can create highly targeted ads that quickly build your mailing list, offer free consultations, coupon codes, events, giveaways/competitions, and many other incentives but the process has to be clear. You have guided customers to a page, now you must guide them through their next steps.

To avoid a low conversion rate, don’t force customers to search for the product or content they are looking for. Don’t use generic website pages or irrelevant landing pages that are specifically targeting your ad visitors.

A good website today is not necessarily one that is well planned or has a trendy design. The focus has shifted to clarity and content. You can draw inspiration from the latest trends, but make sure your design choices are based not only on your preferences. The focus should be on decisions that positively influence your customers’ behaviour.

So, What Is A Good Landing Page?

– A video that explaining the product/service
– A simple and prominent call to action button (buy, get a quote, contact us etc)
– A live chat function with an on hand sales representative
– A selection of reviews, partners and awards

Website Ads Support – Find us in Spalding

Give us a call if you’re still struggling. Drive By Websites Ltd can help you build website landing pages, create Pay Per Click campaigns, design bespoke graphics, and send mailshots. Whatever you need, we’re here to help. Give us a call on 01775 761512, contact us online or visit us at 14 Bear Lane, Pinchbeck, Spalding, Lincolnshire PE11 3XA.

Live Chat – Website Design Features

live chat feature

We’ve been working on a lot of ‘Live Chat’ plug-ins on recent website development projects, but benefits are not often considered for most businesses. We’ve written out a summary of what this interesting new trend actually offers to your business. 

  1. User Preference

Research has found that customers respond very positively to the idea of a live chat over a contact form on a website. In many cases, this research also includes a preference for live chat over telephone or general emails. 

  1. Time Management

Despite being the priority business contact point, the traditional phone call is comparatively inefficient. Using a phone, how many users can one employee be dealing with at one time? Certainly not as many as during a live chat. An employee could productively engage with far more people at one time. 

  1. Competitive Edge

How fast can your competitors respond to an email enquiry? Probably not anywhere near as fast as during a live chat. Even if your competitors respond in minutes, what’s the incentive for the customer to sit and wait? For all they know it could be hours or days before they get a response. In the case of the live chat, customers will patiently await your response.

Live chat boxes are not for everyone, but it may suit you better than you realise.

Did you know that you don’t need to sit and wait at your computer? You can manage it all from your mobile by receiving convenient notifications.

Did you also know that you don’t have to literally respond to every request? You can have an automated response for common questions and even have customers leave their questions for you to respond to later by email or telephone. 

Give us a call on 01775 761512 or email [email protected] to see how we can help you with your website design features.

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