Did you know you should be creating a specific landing page for every ad campaign?
In this post, we’ll take a closer look at why landing pages are so important for your adverts.
Many advertisers only focus on the ads themselves when creating campaigns. Many businesses focus on ensuring that their ads comply with advertising policies. However if you create and engaging enough ad, you will generate visitors to a page on your website. Never miss the opportunity to take advantage of being able to create a perfect website landing pages, registration pages, squeeze pages, sales pages, or whatever you might call it.
You can create highly targeted ads that quickly build your mailing list, offer free consultations, coupon codes, events, giveaways/competitions, and many other incentives but the process has to be clear. You have guided customers to a page, now you must guide them through their next steps.
To avoid a low conversion rate, don’t force customers to search for the product or content they are looking for. Don’t use generic website pages or irrelevant landing pages that are specifically targeting your ad visitors.
A good website today is not necessarily one that is well planned or has a trendy design. The focus has shifted to clarity and content. You can draw inspiration from the latest trends, but make sure your design choices are based not only on your preferences. The focus should be on decisions that positively influence your customers’ behaviour.
So, What Is A Good Landing Page?
– A video that explaining the product/service
– A simple and prominent call to action button (buy, get a quote, contact us etc)
– A live chat function with an on hand sales representative
– A selection of reviews, partners and awards
Website Ads Support – Find us in Spalding
Give us a call if you’re still struggling. Drive By Websites Ltd can help you build website landing pages, create Pay Per Click campaigns, design bespoke graphics, and send mailshots. Whatever you need, we’re here to help. Give us a call on 01775 761512, contact us online or visit us at 14 Bear Lane, Pinchbeck, Spalding, Lincolnshire PE11 3XA.