From Today Google Will Favour Mobile-Friendly Sites

Today is the day – 21st April 2015 – when search engine results will never be the same again.  It’s official, Google will promote mobile-friendly sites which means that if your Google site doesn’t pass the mobile friendliness test, then it will feature less prominently on its search engine results.

In a blog post, the company has stated that “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Here’s how you can test to find out if your website is mobile friendly – https://www.google.com/webmasters/tools/mobile-friendly/

According to eMarketer, adults in the UK will spend more time on mobile devices than desktop computers in 2015.  Their research suggests that adults will be spending an average of 2 hours 26 minutes a day on mobile devices compared to 2 hours 13 minutes on a desktop.

Responsive Websites

The Drive By Websites’ solution to mobile-friendliness is commonly known as a “Responsive Website” because it re-sizes and re-proportions itself according to the device browsing it.  Our responsive solution solves the problem of multi-device support because our sites flow and reflow to fit any size screen.

A selection of Drive By Websites’ responsive sites are:

 

It’s official, “mobile friendliness” will affect how prominent your website will appear in Google’s search engine results – for more information in respect of making the switch, please call us on 01775 761512