Month: November 2017

Startup Website – Things To Consider

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STARTUP WEBSITE

If you’re currently considering a new business start up or are looking for a new startup website, we have outlined a few considerations.

  1. Domain Name Significance. If you have to introduce your startup into competitive online search results, you’ll need every small advantage. Using a domain name that relates directly to your ideal search keyword can do exactly that. For example – instead of just using a company name – try to include things such as the main service or location.
  2. Jumping the Queue. Website videos are a great way to cut through the search results on your startup website. Unlike organic google website rankings, they’re often listed instantly! Google and Youtube are both linked in a way that other video platforms are not. This leads to much more attractive Google listings. Many would be tempted to watch a video in search results over web links because the listing features a thumbnail image from the video. Click here to read more about website videos.
  3. Google Maps. Configuring a pin on Google Maps with a link to your startup website will massively improve your ranking and can get you on the first page. Localised searching also means that people can stumble on your business map without even having entered a location in their search!
  4. Blogging. Perhaps the most important considerations long term is blogging. If you start now, you’ll see the results a lot quicker. Blogging is undoubtedly a chore but it comes at only the cost of spare time and the results are unparalleled. Continuous fresh content will mean Google needs to regularly index your site. It is also used when Google decides how to rank your website. Click here to read more about website blogs.
  5. Future Proof Hosting. While we do try to pride ourselves on our nonsense services, this jargon is worth a read. Future proof hosting refers to servers that are continually being kept updated with new and innovative performance and security enhancements. Our UK hosting service offers excellent security, speed, safety and support. This is mainly because we run FreeBSD systems, generally considered to be one of – if not – the most stable and high performance operating systems. Click here to see how other hosting server operating systems stack up. Can your startup afford to find that your website has run out of bandwidth, or isn’t functioning as expected? All too often new businesses find themselves in similar situations. A good startup website needs to be prepared for what’s to come as your business expands.

Need help with your new business startup website?

If you would like more information or a quote to get set up with a new business startup website, give us a call on 01775 761512.

Video Production For Websites and Social Media

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Website Videos In Spalding

Drive By Websites Ltd regularly produce website and social media videos for our clients. This improves the Google ranking of websites and generally improves the content quality of a website or social media page.

Videos produced specifically for use on websites are hugely beneficial for a website's ranking in Google. Techniques differ slightly for social media, but videos are equally as effective on social media due to the high number of engagements they can produce.

Youtube For Websites

Perhaps one of the lesser known advantages is how effective Youtube is in integrating videos with websites. Many website developers choose to upload videos directory onto their websites, but this is much less effective than youtube for multiple reasons. Google and Youtube are both linked in a way that other video platforms are not. This leads to much more attractive Google listings, where self-hosted videos often don't. See example below:

Video SEO

Despite being the second result in the Google listings, many would be tempted to watch the video in the above search results. This is because the thumbnail image is only displayed for image and video results. When related to a video, thumbnail results are most commonly Youtube videos over alternative third parties.

Video Editing For Websites and Social Media

In our experience, videos featuring less detail and simpler content result in more engagements via social media. Whereas on a website the context for the video has already been established when searching Google. Social Media users are only glancing at your video for a moment as they scroll through and they are not necessarily in search for the information on offer. A website video can afford to be much more substantive in its content. This can allow for more flexibility when video editing, with a preference for professionalism and content quality over brief attention grabbing content. Take a look at these two examples:

Website Content Video

Social Media Video

The above video footage and photographs were produced by Drive By Websites and were filmed/photographed by a client using manageable techniques available to anyone.

If you would like to know more about video production for business Websites and Social Media, give us a call on 01775 761512 or email [email protected]