Google Analytics is a powerful tool that can provide valuable insights into how visitors interact with your website. By analysing this data, you can make informed decisions about how to structure and design your website to improve user experience and drive conversions.
One of the key ways that Google Analytics data can influence website structure is by helping you identify which pages on your site are the most popular among visitors. By analysing data on page views, bounce rate, and time on page, you can determine which pages are the most engaging and which pages are causing visitors to leave your site. Based on this information, you can make adjustments to your website’s navigation and structure to make it easier for visitors to find the content they are looking for.