August 2018 - Drive By Websites Ltd.

Analysing your Marketing Stratagies

One of these five will generate the best results for your business. Once correlated to the cost of the marketing, knowing which is most effective is invaluable. Most companies spend years wasting money on bad advertising. Sometimes this is in the interest of saving money but other times it is simply that they don’t know what forms of advertising work best for them.

The ultimate solution to this recurring problem is ‘Google Analytics’. Once integrated into your website, Google provide high level analytics detailing audience acquisition, audience behaviour and audience conversions. The detail is unparalleled in the industry and provides invaluable marketing and progress data. Google Analytics can be found in 57% of the 10,000 most popular websites, and that percentage is even higher for smaller websites! We find that businesses in Lincolnshire have been slower to adopt systems like Google Analytics but that does offer our customers a competitive edge against other companies in the same industry. Let them waste their money on ineffective marketing while you maximise you continually improve your marketing potentail.

We’d love to list all of the features of the analytics reporting available in this system but it’s genuinely too big! Put it this way, it’s everything you’ll need and more.

Cookie Compliance with Google Analytics in Lincolnshire

You will need to notify your visitors to comply with GDPR/EU Cookie Law. An analytics code is not as intrusive as other software available that track users over multiple sites, but you still need consent. Website owners do have to seek consent for the use of cookies that acquire Google Analytics data.

For more information or to get Google Analytics added to your website, give us a call on 01775 761512.

With the recent launch of Ashwood Homes‘ Cowley Park, Donington development, we are pleased to reveal the site plan we’ve produced for them. Using the technical drawings from Ashwood’s architectural team, we built an accurate, aesthetically pleasing, colour-coded map for their customers to use with ease in the form of a printed handout and a large-format wall chart.

The Graphic Style

A purely functional document, the site plan had to be above all else clear and easy to use. We decided to stick with a style we’ve used in one of the previous site plans we created them, as we felt we’d struck a good balance between style and substance; fun, graphic imagery with slightly exaggerated colours paired with simple quasi-3D effects that make the houses themselves stand out. They are afterall, the stars of the show.

The Functionality

This is a really handy document for Ashwood Homes and their customers to utilize. It communicates the location of the site and how it can be accessed by road, the location and housetype of each plot, the relative plot size, and other features such as fences, trees, parking and garages and displays them in a really concise, clear and above all user-friendly way. It’s a great way way of ensuring that their customers really know what they’re buying before they even step foot onto the site itself.

It’s one of the many ways Ashwood Homes sets themselves apart from their competitors, who often use the architectural designs which are over-complicated and cumbersome, or very basic site plan graphics which might do the job in terms of functionality. Showing that you’ve put care and attention to detail in your customer-facing documents reinforces the idea that you’ll put the same care into your product, service, or in this case, property. That’s the basis for a very strong and positive brand identity.

If you have a similar project or would like to talk to us about your branding or graphic design needs, don’t hesitate to get in touch. Call us on 01775761512, send an email to [email protected], or drop in to our Pinchbeck office for a chat about how we can help.