Drive By Websites Ltd regularly produce website and social media videos for our clients. This improves the Google ranking of websites and generally improves the content quality of a website or social media page.
Videos produced specifically for use on websites are hugely beneficial for a website's ranking in Google. Techniques differ slightly for social media, but videos are equally as effective on social media due to the high number of engagements they can produce.
Youtube For Websites
Perhaps one of the lesser known advantages is how effective Youtube is in integrating videos with websites. Many website developers choose to upload videos directory onto their websites, but this is much less effective than youtube for multiple reasons. Google and Youtube are both linked in a way that other video platforms are not. This leads to much more attractive Google listings, where self-hosted videos often don't. See example below:
Despite being the second result in the Google listings, many would be tempted to watch the video in the above search results. This is because the thumbnail image is only displayed for image and video results. When related to a video, thumbnail results are most commonly Youtube videos over alternative third parties.
Video Editing For Websites and Social Media
In our experience, videos featuring less detail and simpler content result in more engagements via social media. Whereas on a website the context for the video has already been established when searching Google. Social Media users are only glancing at your video for a moment as they scroll through and they are not necessarily in search for the information on offer. A website video can afford to be much more substantive in its content. This can allow for more flexibility when video editing, with a preference for professionalism and content quality over brief attention grabbing content. Take a look at these two examples:
Website Content Video
Social Media Video
The above video footage and photographs were produced by Drive By Websites and were filmed/photographed by a client using manageable techniques available to anyone.
If you would like to know more about video production for business Websites and Social Media, give us a call on 01775 761512 or email [email protected]