Developing the Website of the Future – Web Development

future web development

There are some emerging technologies that are set to change Web Development in much the same way as mobile browsing has in recent years. We have named a few that we predict will be become more and more common in the coming years.

Domain Extensions

We can already see the rise of unconventional domain name extensions beginning. As traditional domains (.com and .co.uk) have been so widely used, people will need to adopt new domain extensions such as .limited, .shop or .events. There are a vast number of extensions now available but we still aren’t coming across them daily. As more people are forced to adopt them, the search engines will respond by putting them on an even playing field with more common extensions. A lot of industry experts are arguing that it’s important to start using them now to ride that wave when it comes. There are currently over 600 new extensions that you could potentially invest in over the next few years.

Cryptocurrency

It seems logical that before ‘cryptocurrency’ (such as Bitcoin) truly finds its place in the real world, it will first become as standard for future ecommerce websites as PayPal is today. With virtual currency growing in popularity there are already signs of this reality. Major websites such as Microsoft, Expedia and Shopify.com have already adopted this payment option. Benefits include anonymity, very low transaction fees and irreversible transactions (a third party such as a bank or PayPal can’t reverse the payment). We’re a long way off a cryptocurrency revolution but if it continues to grow as it has then there will undoubtedly be a market call for this in Ecommerce Web Development.

Online Security

With online security concerns still inhibiting a smooth browsing experience it seems logical that the market will lean towards account security being less troublesome and more secure. Three symbols, two numbers, one capital letter and ten minimum characters leaves users with a problem on their hands. Most of us will have experienced the difficulty of creating a password that has to be written down. This defeats the object of the security measures and ultimately makes the account less secure. The future will offer Web Development options beyond that. Examples of this can be seen with online banking and the technology available to enter your pin securely. Many smart phones are now capable of reading thumbprints therefore thumbprint entry is potentially already an option. Regardless of how this manifests itself, there is currently a need for a solution. With website apps being commonplace for social media, online banking and even ecommerce (such as Ebay and Amazon) it won’t be long before we are able to use the full potential of facial recognition, voice recognition and thumb recognition to solve this problem.

To discuss your own futuristic web development objectives, give us a call on 01775 761512 or contact us online.

What Are the Benefits of a Blog?

blogging

Continuous fresh content will mean Google needs to regularly index your site and is also a consideration when Google decides how to rank your website in search results. If your website doesn’t contain a lot of content, or any fresh content, a blog would be the perfect way to achieve this while also target specific keywords.

While it isn’t easy to commit to a blog, keep in mind that it may only be a weekly or biweekly update that is all you need to start increasing visitors. If don’t know where to start, try creating a list of different content opportunities. We regularly suggest using testimonials as blog posts, as they usually contain excellent keywords but also don’t require any writing time for the blogger. You can also use events, industry news and business changes.

How does this bring a return in visitors? As well as ranking new pages into Google, a good blog psot can also receive social media shares and links from other websites. All of this will also increases your ‘Domain Authority’, where Google considers your site a higher authority than your competition.

If you would like more information or a quote to get set up with a blog, or for us to blog for you, give us a call on 01775 761512.

Google’s been busy. Has your hosting provider?

Google Hosting

Google has been busy in the last year with:

  • 1,653 new search changes
  • 9,800 live traffic experiments
  • 18,015 side-by-side experiments
  • 130,336 search quality tests

What we don’t know is how many of those 1,653 new search changes are algorithmic or ranking changes. Those would be the changes that impact you and your business. There is believed to be over 200 ranking factors working to compare your site with your competitors. When changes are made to these many factors, webmasters are rarely quick to act. In fact, nearly all of the clients that move their website to our hosting servers are out of date in some form.

While you are keeping your content fresh and relevant, we are working all the time on making the most of that content. Upgrades to our systems take place on a weekly basis and allow your site to remain as relevant in two years as it was the day it went live.

Contact us regarding website transfers for a free quote and helpful advice.

If you read nothing else, please read this advice ……

We are delighted to have attracted your attention because the following advice will be invaluable to improving your online presence during 2016 and beyond.

During the early days of the Internet, copying articles from other sources was enough to drive traffic to your website. Nowadays, you have to come up with something that’s completely original wording. Google has even set its bots on the hunt for ‘updated content’. This means that it’s not even enough to be completely original or feature rich, the content has to be consistently fresh to make it to the top.

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