Graphic Design

With the recent launch of Ashwood Homes‘ Cowley Park, Donington development, we are pleased to reveal the site plan we’ve produced for them. Using the technical drawings from Ashwood’s architectural team, we built an accurate, aesthetically pleasing, colour-coded map for their customers to use with ease in the form of a printed handout and a large-format wall chart.

The Graphic Style

A purely functional document, the site plan had to be above all else clear and easy to use. We decided to stick with a style we’ve used in one of the previous site plans we created them, as we felt we’d struck a good balance between style and substance; fun, graphic imagery with slightly exaggerated colours paired with simple quasi-3D effects that make the houses themselves stand out. They are afterall, the stars of the show.

The Functionality

This is a really handy document for Ashwood Homes and their customers to utilize. It communicates the location of the site and how it can be accessed by road, the location and housetype of each plot, the relative plot size, and other features such as fences, trees, parking and garages and displays them in a really concise, clear and above all user-friendly way. It’s a great way way of ensuring that their customers really know what they’re buying before they even step foot onto the site itself.

It’s one of the many ways Ashwood Homes sets themselves apart from their competitors, who often use the architectural designs which are over-complicated and cumbersome, or very basic site plan graphics which might do the job in terms of functionality. Showing that you’ve put care and attention to detail in your customer-facing documents reinforces the idea that you’ll put the same care into your product, service, or in this case, property. That’s the basis for a very strong and positive brand identity.

If you have a similar project or would like to talk to us about your branding or graphic design needs, don’t hesitate to get in touch. Call us on 01775761512, send an email to [email protected], or drop in to our Pinchbeck office for a chat about how we can help.

Regular clients of ours, Ashwood Homes are on the brink of launching their latest development site; Cowley Park, Donington. We were pleased to take care of the Cowley Park branding, from name and concept right through to designing the signage, promotional print work and public-facing documentation.

Ashwood Homes is a unique brand in itself; they merge the modern with the traditional in their commitment to developing homes which have all the modern conveniences, while respecting the Lincolnshire countryside which surrounds their developments. The Cowley Park brand is designed to mirror these values.

Brand Concept

The Cowley Park brand was inspired by the rural placement of the development site. The name is a reference to Thomas Cowley; a prominent local figure, while the tree graphic pays homage to the surrounding countryside. Instead of sticking rigidly to a static logo design, we decided to take a more fluid and fashionable approach. By taking the elements of the logo and deconstructing it to create different design elements, the result is a fully fleshed out brand with elements that can be picked and chosen to suit their context perfectly.

Logo and Graphic Design

Using the logo as the root of the brand, we tailored it to describe each housetype, thereby retaining the branding, but in a more useful, informative and space-saving manner.

Similarly, we created a repeating pattern using the tree graphic to mimic a wallpaper print (perfect for a housing development company) where only a subtle injection of the brand identity is needed.

Do you need any branding or graphic deign services? Call us on 01775761512, or get in contact via Facebook, Instagram or Twitter to get the ball rolling.