Website Browsing With A Mobile Has Overtaken Desktop

christmasThe clocks have gone back and Christmas is just around the corner. Website browsing, which the writer of this blog can only imagine, is an activity which will be taking a lot more of your time right now.  With all those presents to buy, you will probably end up searching the internet for inspirational gift ideas on your Smart phone or tablet.

With the new figures just released demonstrate that it’s even more important to upgrade your website to a mobile friendly solution.  The new figures have revealed that Smartphones and tablets are now king as the share of desktop web browsing has shrunk to 48.7% (according to data provided by StatCounter – statcounter.com)

If you’re running your own business, it’s easy to start to rest on the year’s successes at this time of the year. But as you are reading this blog, your competitors maybe stepping it up a gear and boosting their sales. Perhaps even by going mobile-friendly.

If you are a regular reader of Drive By Websites’ blogs, you will know how much we’ve stressed the importance of transferring websites to a mobile friendly solution. Google has continued to remind businesses that mobile friendly websites are the future, and therefore favoured by the search engine.

Drive By Websites is continuing to offer an affordable solution with prices from only £499 plus VAT for an optimised mobile-friendly website.

Join the Google Posts Waiting List

Google Posts for Businesses

Ever hoped your news or blog page could be directly posted into the first page search results? Believe it or not, this may soon be an option!

Google Posts is an experimental feature that Google is currently developing and expanding. It’s been introduced on an invite-only basis. The platform is currently driven towards use by public figures, organisations and it also includes businesses. Any verified individuals can now communicate with text, images and videos directly on Google.  Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks.

Read moreJoin the Google Posts Waiting List

Up Close & Friendly With Google’s Local SEO Update: Possum

For some time now, Google has been enhancing local SEO techniques. This makes it increasingly difficult for big brands, such as Amazon, to dominate the search results for localised searches. The introduction of Google’s new update ‘Possum’ gives local people more appropriate results when searching online to find local businesses.

Local SEO

In the update, Google is rewarding businesses whose premises are nearest to searchers.  In other words, Google is favouring businesses that are more relevant to the searchers location over the traditional word based search.

For some time now, Drive By Websites has been encouraging our clients to include good quality content within their website for local SEO. This especially applied to location relevant content, as Google has uses the website content to define location. For example, when people search, ‘Websites in Spalding’, Google can find the content on our site and display the result. This is far more important now that the search needn’t even put ‘Spalding’ for this to be effective.

Before Possum: Let’s say I require a monitor and decide to look for a computer shop locally. A directory that publishes location pages for dozens of shops might dominate the local pack. This is not necessarily because the directory optimizes its content better than anyone else, but because it is the largest site in the area with enough content and domain strength to make it high ranking.

After Possum: Instead of a single website/directory dominating the search results, Google allocates gives more page space to other sites based on their proximity to the searcher in conjunction with the usual ranking signals. That is unless the previous directory’s content and data are so well optimized that they outperform the other sites by a wide margin.

For businesses relying on local traffic, possum is extremely important. Now is the time to stand out from the crowd and take a good look at your website content. From now on, you will be competing with local businesses like never before.

Website for residential care home in Holbeach, Lincolnshire

Drive By Websites has recently been busy in the design and build of a website on behalf of a residential care home in Holbeach, the Holbeach & East Elloe Hospital Trust – http://www.holbeach-hospital.org.uk

Holbeach & East Elloe Trust

The Trust was formed in 1988 because South Lincolnshire Health Authority announced their intention to close the hospital.   Rather than face closure, the local community leaders got together and worked with the health authority to find a way to save the hospital from closure.

The hospital is now a registered charity (701458) and receives support from the local community, more especially from The League of Friends.  The League of Friends has a fund raising shop in Holbeach.

The Trust provides six beds which are available for use by local GPs. There are also an additional 33 nursing home beds.  Not only does the hospital offer residential care but nursing, respite and day care too.

If you would like to know more about the Trust or to make a donation, then please call 01406 422283.

We’ve had fun building this site and we’re delighted with the design which we think complements the branding perfectly.

Holbeach & East Elloe Hospital Trust Logo

If you would like more information in respect of website development or website design, then please free free to give us a call on 01775 761512 – you will find Drive By Websites and Drive By Design professional, affordable and easy to get along with.

 

 

Offshore Windfarm & Renewable Energy Website

Drive By Websites was absolutely delighted to be awarded the contract to build the website featuring an offshore wind farm being developed 20 miles off the coast of Lincolnshire and 28 miles from the coast of north Norfolk.

The information website is to keep visitors informed of project news and information to help people take advantage of the opportunities that will become available from this exciting new project.  Suppliers interested in working with Triton Knoll and their contractors can register their interest here.

Offshore Wind FarmTriton Knoll is seeking the best value in respect of all aspects of its delivery with the aim of becoming one of the most cost-competitive offshore wind farm projects, generating some of the lowest cost energy for UK consumers.

When interviewed, Drive By Websites’ Director, Jack McLean had this to say: “It is a privilege to be working on such an exciting project. The Triton Knoll website will demonstrate relatable content and design for anyone, from the local communities to project stakeholders. It is already clear that this partnership is set to be productive.”

Visit here to find out what Project Director, James Cotter had to say.

The Triton Knoll Offshore Wind Farm has an expected maximum export capacity of up to 900MW.  Once the project has been constructed, it will have the capacity to provide enough electricity to meet the potential energy needs of up to 800,000 average UK households annually.

The construction and operation of the wind farm could also represent a potential investment of over £3billion across the project life-cycle, and an important supply chain opportunity.

Triton KnollYou can keep in touch with Triton Knoll in respect of  what is going on around the project by email: [email protected] or you can write: Triton Knoll Offshore Wind Farm Ltd, 2 Eastbourne Terrace, London W2 6LG

 

 

Legal Documentation & Insurance Claim Website

Drive By Websites has been busy building a mobile friendly website covering legal documentation and insurance claims for an accident investigator. First Call Documents We particularly like the design of the site and we hope you do too – http://www.firstcalldocuments.co.uk/

David Stearn, the owner of First Call Documents, offers a personal accident investigation service. David has 30 years’ police experience with 27 years working on traffic patrol.  He’s worked for 7 years as a self-employed claims investigator.

With the experience he gained whilst working for the police his qualifications include criminal investigations.

First Call Documents also offers an accident investigation service on behalf of solicitors specialising in all types of personal injury or liability claims. David appreciates how beneficial photographic evidence can be and this is another service he offers.

First Call Documents offers a comprehensive service which also includes providing statements in both criminal and civil format to cover road traffic accidents, public liability, employer liability and personal injury cases.

If you are thinking to yourself, “I’m having trouble with my website designer and I need help” don’t let your business suffer.  Working with over 150 local business owners, Drive By Websites is continually setting the pace for services such as website hosting and mobile friendly design.  If you need assistance to get your business presence on the web, then either call, visit or email us for an easy to understand and affordable solution.

Unique Gift Idea – Sarah’s Bushel Boxes

Drive By Websites has recently designed and built a mobile-friendly website on behalf of Sarah’s Bushel Subscribe to blog by emailBoxes – http://www.sarahsbushelboxes.co.uk.   Not only is this site responsive, it also includes a blog and a subscribe to blog via email facility.   All subscribers have to do is to enter their email address to subscribe and they will then receive notifications of new posts by email.

Sarah’s Bushel Boxes make excellent gifts which can be filled as hampers with delicious food and/or drinks.  An alternative suggestion would be to create a garden box for the garden lover.  Everyone has their own ideas for weddings, anniversaries, birthday presents or chic storage in the home.

Logs & Sticks

The bushel boxes are available in a natural wood or stained and are also an excellent solution for office storage, business displays or even gifts and hampers for your business customers.

We have also included a Buy Online facility.   For more information, please visit http://www.sarahsbushelboxes.co.uk

 

Drive By Websites offers a fast turnaround.  Dependent upon how quickly you are able to provide us with photographs, images and content wording and how quickly we can arrange follow up meetings, your new brochure style website will be online and open for business within 4-6 weeks of receipt of your go-ahead.  E-commerce websites may take a little longer.  For more information, please feel free to give us a call on 01775 761512.

Mobile Friendly Berkley Owls – What A Treat

As an avid viewer of Springwatch and, of course, Autumnwatch, it came as a nice surprise for the writer of this blog to be asked to build a mobile-friendly website, together with a Facebook newsfeed, on behalf of Lincolnshire-based Berkley Owls.  Berkley OwlsWhat a treat.

Berkley Owls rescues owls and, over time, has learnt how to care for them after they’ve had treatment at the vets.   Injuries as a result of a traffic incident can be more serious than first appears because owls have fragile eyes that can be easily damaged.   The Berkley Owl Rescue Centre has all the trained staff and equipment required to assess an injured owl.  A lot of the equipment has been bought using donations without which they would be unable to treat the injured owls and would have to turn them away.

Berkley Owls

 

Berkley Owls can be booked to attend an event.  The display is open to view throughout the opening times of the event and visitors can experience holding an owl for a small fee, and even have a photograph taken as a memento of the experience for an additional fee.

 

Berkley Owls

 

Both Drive By Design and Drive By Websites had an input into the work required on behalf of Berkley Owls.   Drive By Design in respect of creating a new logo and, of course, Drive By Websites designing and building the website.   For more information, please visit http://www.berkleyowls.co.uk/

 

 

Recruitment Website – Early Years & Nannies

Both Drive By Websites & Drive By Design’s expertise was required to carry out the work required by Finnelle Recruitment.

Spalding-based, Finnelle Recruitment supply childcare professionals for nurseries and schools specialising in the recruitment of  Nursery Managers, Deputy Managers either permanent or temporary.

For parents, Finnelle recommend nannies that have been personally interviewed and thoroughly screened by an experienced childcare consultant.  The recommended nannies will possess the necessary skills and experience.

Finnelle Recruitment Logo
First of all, Drive By Design was set the task of designing the Finnelle Recruitment logo.  Our graphic designer just loves getting creative and we feel that the logo design conveys Finnelle perfectly.  We hope you agree.

 

 

Facebook newsfeedThe Finnelle Recruitment website was  then designed with the new logo in mind and, of course, mobile friendliness.  We’ve also integrated a Facebook newsfeed.  Newsfeeds are an ideal promotional tool providing they are kept up-to-date.  We are delighted to report that Finnelle have a good relationship with social media and they regularly update their Facebook page.

During the initial stage of the website design, Drive By Websites will create 4 website designs from which  you can choose or mix and match.  Once the design has been agreed, we will then implement our technical skills to actually build the website.  To view the Finnelle website, please click here

For more information in respect of good graphic design please visit – www.drivebydesign.co.uk

 

 

Mobile Websites – The Stats Are Staggering

The future is mobile friendly with the provision of Superfast 4G.  Over the past couple of years or so, we have changed the way we shop, bank, communicate and even watch TV.  The writer of this blog has recently returned from a weekend break in London which is living proof that Smartphone users take more photos than on any other device.   According to the stats provided by www.ofcom.org.uk 60% of adults say that they use their Smartphone most of all to take a pic, rising to 89% of 16-24 year olds.  Just over one in five adults (22%) mostly use their digital camera. From August 2013 to August 2014, people in the UK took an estimated 1.2 billion ‘selfies’.

Ofcom reported that in March 2015, two-thirds of people owned a Smartphone using it for almost twoTime Spent Online hours every day to browse the internet, access their social media, bank and to shop online.  This figure compared with just over an hour spent online using their laptop and PC.

On the 21st April last year, Google announced that if your website doesn’t pass the mobile friendliness test, it will feature less prominently on its search engine results.  In a blog, the company stated that “this will have a significant impact in our search results.  Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices”.

At the same time last year, research began to show that visits to retail websites via mobile devices had overtaken desktop traffic for the first time.  Mobile commerce now accounts for 36% of the UK e-retail sales, rising to 40% for clothing and apparel websites.

At Drive By Websites HQ, we regularly develop and maintain completely unique responsive websites which re-size and re-proportion according to the browsing devices.

Drive By Websites’ choice of platform to use for mobile friendly websites is WordPress because:

  • ease of user – you can easily make updates.
  • sites can be managed from any computer or device
  • search engines love WordPress sites
  • there’s no HTML or FTP software required (for the end user)
  • websites are designed to be future-proofed and grow along with the development of the business.

Drive By Websites securely hosts and manages over 150 mobile friendly websites mainly locally but nationally too.

Drive By Websites offer a fast turnaround, we are affordable and easy to get along with.  Please feel free to get in touch by calling us on 01775 761512.

 

 

 

 

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